What are the responsibilities and job description for the Content Creator, Social Media Lead position at Aurate New York?
About Aurate New York:
Aurate New York is redefining fine jewelry with a modern, ethical, and accessible approach. Known for our timeless yet bold designs, sustainable sourcing, and commitment to empowering individuals. We are growing and looking for a talented Social Media Content Creator to bring our brand story to life across all digital platforms.
Role Overview:
As a Social Media Content Creator, you will play a pivotal role in shaping Aurate’s online presence, fostering engagement and community, and driving brand awareness. You’ll be the face of Aurate, responsible for creating compelling, on-brand content that resonates with our audience and reflects our ethos.
Key Responsibilities:
- Content Creation: Pitch, develop and execute engaging visual and written content, including photos, videos, reels, and carousels, for social media platforms (Instagram, TikTok, Pinterest, and others).
- Trend Analysis: Stay updated on social media trends, platform updates, and industry developments to create innovative and timely content.
- Strategy: Organize and update a Social Media calendar that reflects our brand messaging, product launches, and seasonal campaigns. Suggest and implement new features to develop brand awareness, like promotions, giveaways, co-branded social partnerships, etc.
- Community Engagement: Interact with followers, respond to comments and messages, and cultivate a great online community.
- Performance Tracking: Monitor content performance, analyze key metrics, and provide insights for optimizing future content and campaigns.
- Collaboration: Work closely with the marketing team to ensure a cohesive brand presence across all channels.Photoshoot Support: Capture behind the scenes social media assets on set.
Qualifications:
- Experience: 2 years of experience in social media content creation, preferably in the fashion, jewelry, or luxury goods industries; or proven track record on personal accounts.
- Technical Skills: Proficiency in graphic design tools (e.g., Canva, Adobe Suite) and video editing software (e.g., Final Cut Pro, CapCut).
- Platform Expertise: Deep understanding of Instagram, TikTok, Pinterest, and other emerging platforms.
- Creativity: Strong visual and storytelling skills with a portfolio that demonstrates a keen eye for aesthetics and brand alignment.
- Organization: Ability to manage multiple projects simultaneously, meet deadlines, and adapt to shifting priorities.
- Communication: Exceptional written and verbal communication skills. Comfortable being in front of the camera.
Preferred Qualifications:
- Experience working with influencers or managing influencer collaborations (especially on ShopMy).
- Knowledge of paid social media advertising and analytics tools (e.g., Meta Business Suite, Google Analytics).
What We Offer:
- Competitive salary and benefits.
- Opportunity to work with a dynamic, passionate team at a fast-growing brand.
- Flexible work environment with a strong emphasis on creativity and collaboration.
- Employee discounts on Aurate products.