Brand & Marketing Strategist (For Musicians / Music Industry)

AUSTERE is a new-age creative social media marketing agency primarily focused on serving musicians and D2C brands.

Details:

Our agency is currently seeking a Brand & Marketing Strategist (this is written for SEO so it hopefully finds the right people) for our musician clients to join our marketing team. Ideally this person does artist development in terms of their visual identity 'image' and marketing efforts across releases.

We are looking for someone who has previous experience in working with musicians exclusively. Do not apply if this is not you.

This project-based role is focused on building visual identity brand books and marketing/release plans for musicians.

Example of a brand book for a musician:

https://www.dropbox.com/scl/fo/pc1vh5cmg1f61hduvy3cy/AOR2KtDNoEvtWBP9I4W0Sxc?rlkey=s0ozze09zwbeucydws60z3kyf&dl=0

Example of a marketing/release plan for a musician:

https://pitch.com/v/example-artist-marketing-plan-euq3t8

While we will train you on our agency's visual identity methodology created and coined by our founder, Natasha Brito, we expect you to have a clear understanding of storytelling, ideation, creating treatments (like for music videos in the past as the closest similar type of work), being extremely creative, edgy, avante-garde and off the wall with your concepts, and write incredible summaries to explain the your concepts/subliminal ideas and more. You must have a visual eye for creating mood boards, pulling inspo and knowing what to search for in order to create your vision.

You will also be trained on what we do with our marketing and release planning but again, having experience in this is key.

Responsibilities:

Creating Brand Books:

• Interviewing new artist clients about their current and aspiration identity, story, history, feelings and vision and use this to guide a portion of your development
• Meditating to the artist's music to gather subliminal and subconscious creative/visual guidance on their ideal visual identity
• Writing impactful and conceptual stories around the origin of their visual identity
• Creating the brand book front to back by researching concepts, sourcing imagery online for mood boards and building out the character archetype the artist falls into/why.
• Presenting the brand book to artist/team in the most creative, passionate and impactful way possible while also listening for feedback (if any) on edits

Creating Marketing/Release Plans

• Listening to the artist's music and determining the best order of releases, release dates and social content narratives for each release of the project
• Auditing the artist's social media presence and providing a detailed account of optimizations
• Creating an evergreen social strategy for their content between releases
• Providing guidance and suggestions on various areas like: fan engagement, merch ideas, private community ideas like discord/patreon, monetization strategies, and more.

Must-Have Professional Skills/Experience:

• MUST have worked with musicians in your career (whether at another agency, management firm, independently or at a record label)
• Experience: Minimum 3 years experience in Marketing or Creative Direction or creating visual identities for artists
• Must be great at creating mood boards
• Must be in tune with social media trends and content strategies for musicians
• Must be a strong copywriter (and great at narrative-driven, concept ideas!)
• Be great at client-facing communication and presentation skills (You will be presenting your brand books to artists and gathering intel from them in the initial breakout session)
• Always being professional, amenable and polite. These projects are highly sensitive (as are artists), you must know how to be a strong communicator through your presenting.
• Minimal oversight needed

Preferred Experience:

• Software Used: Keynote, Dropbox, Pitch

How we work:

• Completely virtual
• Communication via Slack email
• Meetings via Zoom
• Weekly day schedule in CST

Let's help artists thrive and build iconic brands!

• Follow us on IG @austere