What are the responsibilities and job description for the Web and Marketing Content Specialist position at Authentic Brand Marketing?
Hi,
I'm looking for a skilled Web and Marketing marketing content writer who can craft powerful, sales-focused copy for websites. Experience in the water and wastewater industry is a major plus, as we’re actively developing several websites for utility clients.
Let me be clear — Google, LinkedIn, Instagram, and Facebook do not want academic copy. They reward compelling, relevant, and straight-to-the-point sales copy — especially Google, where clear content is the cornerstone of SEO (Search Engine Optimization). The goal? Enhance user experience. That’s what drives results, and arguably, what business (and life) is really about.
We use modern UX and web design tools — HubSpot, Photoshop, Illustrator, Figma, Sketch, Drupal, WordPress, and any CMS that gets the job done. Experience with these platforms is a huge plus.
Our dev team builds fast, secure websites using cutting-edge tech: vanilla JavaScript, HTML, CSS, Flexbox, Grid, and responsive frameworks. We don’t chase trends — we build performance. Our websites score high on Google PageSpeed Insights, and we’re shifting away from WordPress toward Headless CMS setups like Strapi for next-level flexibility and content delivery.
This is a client-facing role. You’ll dig into the client’s world — their services, products, and customers — to write copy that sells. We translate their business into a clean, confident user experience and drive real traffic from Google using strategic, keyword-rich, SEO-driven content.
You’ll help us leverage the power of Headless CMS platforms to build SEO-friendly pages, manage content workflows, and keep our clients ranking high. HubSpot is a core part of our business strategy, and we’re scaling its use for client communication, marketing automation, and overall efficiency.
We’re a modern web and marketing company — cloud-based, client-first, and laser-focused on outcomes. AWS, Google Cloud, Azure — we’re already there, and we’re going deeper.
We exist to solve real problems for real businesses. Our focus is always the client — improving user experience, cutting costs, increasing profits, and driving growth.
It’s not about us. It’s about them.
That’s what too many businesses don’t get. But we do. And we live by it.
This is about quality people, real service, hard work, and building a future grounded in honesty and integrity.
We’re reaching for the stars — and we’re going to get there.