Director, Brand Management

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As Director, Brand Management you’ll be responsible for helping manage and lead the direction of Authentic’s Living Legends brands ensuring their continual growth and viability in the global market. You’ll lead and oversee relationships with global licensees ensuring that they are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.

What you’ll be working on

Drive Brand Performance

• Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.


• Participate in supporting Brand Annual Operating Plan development, providing analytical, forecasting and strategic planning support


• Recognize and communicate patters and date-driven insights. Analyze category, brand, channel and customer dynamics


• In collaboration with key internal partners, drive the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.


• Manage and coordinate brand activity across the various functions including business development, marketing, PR, and other functions, as needed.


• Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.


• Attend and assist with Brand Summits to communicate brand message to external partners

Manage licensee partner relations

• Consolidate and organize key business development tools for licensees (i.e. product catalogs, line sheets, pricing).


• Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.


• As needed, act as key liaison to facilitate transactions between licensee and retailer (i.e. global markets).

Drive Brand Development

• Work in tandem with internal and external stakeholders to identify, create and execute product and category strategies that sustain and grow the brand globally


• Develop and refine consumer target segments mapping in market trends and other data to develop category growth and expansion plans


• Present brand seasonal product lines, identifying trends and best-sellers, and calendar timing to prospective and current licensees and retailers.


• Assist in negotiating new licensing agreements; participate in key sales and marketing presentations, as needed.

Facilitate Effective Licensing Operations

• Participate in brand strategy discussions and in setting a bulls-eye consumer target.


• Analyze consumer trends and information and help identify product categories to enter as future opportunities for brand growth and expansion in new segments and regions.


• Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes.

Must Haves:

• A minimum of 5 years of experience in merchandising, business development, brand marketing or licensing program management. Merchandising, Fashion , Enrertainment licensing and global brand experience is a must.


• Bachelor’s degree in a relevant field, or commensurate work experience.


• Demonstrated success managing high-profile brands;  in brand management.


• Strong understanding of how product licensing deals are identified and negotiated.


• Experience securing and managing licensing deals in a variety of product categories.


• Excellent research skills that ensure you are abreast of the latest trends in celebrity branding and product opportunities.


• Hands-on experience with forecasting, budgeting, and analyzing royalty revenue data.


• Excellent communion skills; verbal, written, and strong presentation skills.


• Exhibits excellent attention to detail, is organized, and is results-oriented.


• Strong analytical skills with the ability to track and forecast brand performance


• Fluency in Spanish is required to support the Thalia brand and work with our LATAM partners


• Technical proficiency in MS Office (particularly Excel and PowerPoint)

Primary Location Salary Range:

$125,000 - $140,000

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

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