Director, People & Culture

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

The Director, People & Culture is the HR Business Partner to several divisions including Media & Entertainment, Digital, and several corporate functions.  The Director is responsible for shaping and driving the organization’s people strategy, focusing on fostering a positive workplace culture, enhancing employee engagement, and developing talent to achieve the company’s business objectives.  

What you’ll be working on

• Serve as the first point of contact for leaders and employees in the divisions you partner with, fostering effective relationships across the team to create and implement talent solutions.


• Guide and advise managers in driving a performance-driven culture, coaching them on providing effective feedback to unleash the potential of their teams.


• Manage employee relations issues, applying sound judgment to resolve concerns while adhering to legal/regulatory compliance and company policies.


• Partner with divisional leaders to manage human capital budget, ensuring efficient allocation of resources to support people initiatives


• Drive talent programs such as performance management, compensation planning, learning and development, on/offboarding, and employee engagement.


• Develop strategies to attract, develop, retain, and integrate talent to support divisional objectives


• Lead organizational change initiatives, providing guidance and support to ensure smooth transitions and change management processes.


• Utilize human capital metrics and analytics to drive decision-making and continuous improvement in HR practices.


• Partner with People & Culture centers of excellence on cross-functional projects including total rewards, people operations, and talent acquisition.


• Champion diversity and inclusion initiatives, promoting a workplace where all employees feel valued and respected.

Must Haves:

• Bachelor’s degree in a related field, or work equivalent. Master’s degree or HR certification (e.g., SHRM-SCP, SPHR) is preferred.


• Minimum of 10 years of progressive HR experience, with at least 5 years in an HRBP role.


• The ideal candidate will have experience working in media, entertainment, or digital organizations.


• Demonstrated expertise in HR strategy, talent management, employee relations, and organizational development.


• Strong understanding of employment laws and regulations.


• Proven ability to build and maintain effective relationships with senior leadership, employees, and external partners.


• Both strategic and hands-on in how you approach your role


• The successful candidate will be proactive and innovative in implementing employee programs that are competitive, drive business results, and enhance our culture.


• Exceptionally organized and proactive with demonstrated success working in a fast-paced environment.


• Ability maintain confidentiality on sensitive matters.


• Excellent communication skills, with the ability to bring disparate perspectives together towards common goals.


• The ideal candidate is also passionate, creative, and intellectually curious.


• Strong technical skills (MS Office Suite) and experience with HRIS platforms (ideally UKG and CultureAmp)

Primary Location Salary Range:

$150,000 - $170,000 base

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

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https://www.authentic.com/privacy-policy