Manager, Affiliate Marketing

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll be Working on

The Affiliate Manager is responsible for managing, growing, and optimizing the affiliate marketing program for the company’s ecommerce business. This role will focus on building relationships with affiliate partners, driving traffic, and maximizing revenue through affiliate channels. The ideal candidate will have a deep understanding of affiliate marketing strategies, ecommerce, performance marketing, and partnership development. This position plays a critical role in expanding brand visibility, improving customer acquisition, and driving sales through a well-structured affiliate program.

What You'll do

Affiliate Program Management:

• Develop and manage the company’s affiliate marketing program, including identifying and recruiting new affiliates, managing existing relationships, and optimizing performance.

• Create and implement affiliate marketing strategies that align with overall ecommerce objectives, including traffic growth, customer acquisition, and revenue generation.

• Ensure affiliates are provided with the necessary tools, content, and support to promote the brand effectively, including creative assets, product feeds, and performance incentives.

• Negotiate terms with key affiliate partners to ensure mutually beneficial relationships, focusing on driving high-quality traffic and maximizing revenue.

• Partner with marketing teams to grow influencer program through affiliate channel

Performance Optimization:

• Work closely with marketing, content, and ecommerce teams to align affiliate campaigns with broader marketing initiatives, product launches, and promotional efforts.

• Monitor and analyze affiliate channel performance, using key metrics such as clicks, conversions, revenue, return on ad spend (ROAS), and customer lifetime value (CLV).

• Identify opportunities to improve affiliate performance through data analysis, A/B testing, and optimization of affiliate offers and landing pages.

• Collaborate with internal teams (such as marketing, analytics, and merchandising) to improve conversion rates and user experience on ecommerce sites.

Must Have

• Experience: 3-5 years of experience in affiliate marketing, performance marketing, or digital marketing with a focus on ecommerce.

• Strong understanding of affiliate marketing platforms, networks, and tools (e.g., CJ Affiliate, ShareASale, Impact, Rakuten, etc.).

• Proven ability to manage and grow affiliate programs, including recruitment, relationship management, and performance optimization.

• Analytical skills with experience using analytics tools (e.g., Google Analytics, Excel) to track and report on campaign performance.

• Excellent negotiation, communication, and relationship-building skills.

• Ability to multitask and manage several projects simultaneously in a fast-paced environment.

• Creative problem-solver with a strategic mindset to identify growth opportunities.

Primary Location Salary Range: $105,000 – $115,000

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

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