Public Relations, Summer Intern

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What you’ll do

The Public Relations, Summer (June-August) internship is ideal for college students who are enthusiastic about Fashion, Marketing and Public Relations. This internship will provide an opportunity to work in a fast-paced environment among industry experts and will offer the tools to develop key skills in communications and relationship management.

 What You’ll be Working on

• This internship is ideal for college students who are enthusiastic about fashion, marketing and Public Relations. This internship will provide an opportunity to work in a fast-paced environment among industry experts and will offer the tools to develop key skills in communications and relationship management.


• Support the PR and collaborations teams in representing Authentic and the Lifestyle brand portfolio, which includes Frye, Sperry, Hunter, Juicy Couture, Reebok, Hervé Legér, Judith Leiber, Brooks Brothers, Roxy, Billabong, Quiksilver, and more


• Manage media inquiries and coordinate trafficking of PR samples as needed between Authentic, brand partners, stylists and media for editorial placement opportunities, style-outs, and gifting programs


• Maintain sample closets and showroom


• Track, compile, archive and share press clips and recap reports inclusive of print, online, and broadcast on a project and monthly basis


• Assist in seasonal celebrity and corporate seeding/gifting programs among all lifestyle brands


• Create and maintain media lists that include top-tier fashion, lifestyle, sports, entertainment, and business outlets


• Support in planning and executing brand promotion events (media day, press preview, etc…) 

Must Haves

• Prior work or internship experience in the fashion industry (can include retail experience)


• Excellent written and verbal communication


• MS Outlook, Word, PPT, Excel proficiency


• Analytical thinker who is self-motivated and able to multi-task


• Collaborative and able to thrive in a high-paced environment


• Undergraduate/graduate student


• Able to work up to 20 hours per week


• Able to work onsite in our NYC office


• Major in journalism, communications, public relations, marketing or digital media


• Prior work or internship experience in the fashion industry (can include retail experience)


• Excellent written and verbal communication

Primary Location Salary Range:

The hourly rate for an undergraduate student intern in New York City, NY, is $18The hourly rate for a graduate student intern in New York City, NY is $22

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy