What are the responsibilities and job description for the Director of Marketing position at Authenticx?
Company Description
About Authenticx
Authenticx is the new standard for listening at scale in healthcare. Our AI-powered platform surfaces strategic insights from real customer conversations—unlocking a rich source of data that helps healthcare organizations improve outcomes, experiences, and efficiencies. As we expand our presence in the market, we are looking for bold, curious, and metrics-driven leaders to help us grow.
Job Description
About the Role
As the Director of Marketing, you will serve as the head of our marketing function and play a pivotal role in accelerating our growth strategy. Reporting directly to the Chief Revenue Officer (CRO), you will lead and develop our growing marketing team, which includes demand generation, events, brand, content, and design functions.
This is a hands-on leadership role requiring a deep understanding of full-funnel B2B SaaS marketing and a proven track record of building pipeline that converts to revenue. You will be responsible for setting the strategic vision for marketing, optimizing our brand presence, driving high-quality lead generation, and ensuring tight alignment with Sales to convert marketing efforts into measurable pipeline growth.
The ideal candidate is both a strategic leader and tactical operator—someone who has scaled marketing programs in fast-paced environments and knows how to balance brand building with direct revenue contribution.
What You’ll Do
Set and execute the comprehensive marketing strategy, aligned with company revenue goals and growth targets.
Lead, coach, and develop a high-performing marketing team across demand generation, events, brand, content, and design.
Partner closely with Sales, RevOps, and executive leadership to align marketing initiatives with pipeline and revenue goals.
Own the marketing-sourced and influenced pipeline targets, with clear accountability for marketing’s contribution to revenue.
Oversee integrated campaigns that span digital, content, events, ABM, and brand, ensuring performance at every stage of the funnel.
Optimize the marketing tech stack (HubSpot, Salesforce, Google Analytics, etc.) for scalability, automation, and insights.
Drive brand consistency and growth, ensuring Authenticx is positioned as a trusted thought leader in healthcare.
Establish clear KPIs and implement regular reporting on marketing performance, campaign ROI, and pipeline attribution.
Manage the marketing budget effectively to balance short-term pipeline growth with long-term brand investment.
Foster a culture of curiosity, collaboration, experimentation, and accountability within the team.
Qualifications
What You’ll Bring
8 years of progressive experience in B2B marketing, with a strong emphasis on SaaS and demand generation.
Proven experience leading and scaling marketing teams, ideally in high-growth environments.
Demonstrated success driving marketing-sourced and influenced pipeline growth.
Deep understanding of marketing fundamentals, including inbound/outbound strategies, lead nurturing, ABM, content strategy, brand development, and digital marketing.
Experience reporting directly to a CRO or other executive leader, with fluency in pipeline metrics and revenue impact.
Strong command of marketing technology platforms, including HubSpot, Google Analytics, and advertising tools.
Excellent leadership, coaching, and communication skills.
Analytical mindset with the ability to translate data into actionable insights.
Startup mentality—comfortable working in a fast-paced environment and rolling up your sleeves when needed.
Why You’ll Love Working Here
High-growth SaaS startup solving real problems in healthcare with innovative AI technology.
Opportunity to lead and shape the marketing function as a key member of the revenue leadership team.
A collaborative, people-first culture that values ownership, experimentation, and impact.
Flexible work environment and generous benefits package.
Additional Information
Additional Information
- All your information will be kept confidential according to EEO guidelines.
Candidates must reside in the USA and be authorized to legally work in the USA without requiring employment visa sponsorship now or in the future.
This role is hybrid, with a preference for candidates based in Indianapolis or willing to travel to HQ periodically.
