What are the responsibilities and job description for the Communications Manager position at authority?
This position is the driving force behind internal brand communications and external messaging for one of Authority Brands’ home service franchise brands.
Responsibilities:
BRAND VOICE: Work with the brand’s Marketing Manager to further develop and refine the voice and personality of the brand, both for consumers, staff and owners. Then in turn utilize and customize this voice across public and internal channels.
CREATIVE PROJECT LEADER: Work collaboratively with contributors and the internal creative team to create compelling customer-facing creative projects that increase brand awareness that can be repurposed and used in a variety of channels and applications.
CONTENT STRATEGY: Lead the overall the brand content strategy, fully utilizing subject matter experts.
PR: Manage day to day relationship with PR agency, including: pitch development, subject matter expert interviews, franchisee stories, network activation, etc.
SOCIAL MEDIA/ ONLINE REPUTATION: Manages Social Media content and planning for the brand on the corporate level and oversees the franchisee’s pages as well, working to improve each location’s online social presence. Stays up to date on latest social media trends and consumer behavior to advise brand strategy. Works with franchisees to improve their online reputation through various review monitoring programs.
WEBSITE CONTENT MANAGEMENT: Work with digital marketing partner and brand PR agency to create and maintain news room content on brand website and additional weekly blog content. Develop new and innovative ways for subject matter experts to contribute to online content to capture organic search traffic.
COPYWRITING: Write and edit content for newsletters, emails, cross-branded collateral, websites, presentations, and company management.
EMAIL ANNOUNCEMENTS AND NEWSLETTERS: Execute effective franchise owner email communication. Manage brand newsletters, which includes collecting content, editing, layout and distribution on set publication calendar.
FRANCHISE DEVELOPMENT: Occasionally assist in franchise development efforts, including franchisee profiles, drip email content and overall campaign development.
Qualifications:
A bachelor’s degree in Journalism, Public Relations, Communications or English
3-4 years’ experience
Knowledge/understanding of working with media.
Solid PC skills, including Microsoft Office systems and Adobe Creative Suite
Excellent problem solving, written and verbal communication skills.
Energetic, open to collaborative environment, business minded, strategic and creative.
Self-starter who is results-oriented.
Experience with franchise/multiple locations a plus.
Experience with internal communications for large corporations a plus.
