SEO Strategist

The purpose of an SEO Strategist is to develop and implement strategies that help improve a website's visibility and ranking on search engines like Google, Bing, and Yahoo. Their goal is to increase organic (non-paid) traffic to the website, which in turn can drive leads, sales, and brand awareness. An SEO strategist ensures that a website adheres to best practices for search engine optimization and stays aligned with the latest algorithms and trends.

Proven Skills in the following areas:

Keyword Research and Analysis

• The SEO strategist conducts thorough keyword research to identify the terms and phrases that potential customers are searching for. They ensure that the website's content targets these keywords to improve its ranking on search engines

On-Page SEO Optimization

• They optimize elements on a website such as title tags, meta descriptions, headers, images, and content to make them search engine-friendly. This helps improve the relevance of the content to specific search queries.

Content Strategy and Optimization

• SEO strategists work with content teams to create high-quality, relevant, and keyword-rich content that resonates with users while also being optimized for search engines. This includes blog posts, product descriptions, landing pages, and more

Link Building and Off-Page SEO

• SEO strategists focus on building high-quality backlinks from reputable sites to increase the domain authority and trustworthiness of a website. This helps improve rankings on search engine results pages (SERPs).

We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

• Paid time off

Work Remotely

• No

Responsibilities

• Conduct thorough keyword research to optimize website content for search engines and provide a report to CEO.
• Utilize SEO tools and web analytics to track performance and identify areas for improvement.
• Implement on-page and off-page SEO strategies, including metadata optimization and link building.
• Collaborate with content creators to ensure alignment with SEO best practices.
• Monitor and analyze website traffic using Google Analytics and Google Search Console to enhance conversion rates.
• Stay updated on the latest SEO trends and algorithm changes to maintain competitive advantage.

Summary

In the role of Organic SEO, you will be instrumental in enhancing our online visibility and driving organic traffic through effective search engine optimization strategies. Reporting to the Digital Marketing Manager, you will utilize core skills in SEO tools, web analytics, and keyword research to optimize website performance. Your premium skills in Google Search Console, WordPress, and conversion optimization will be essential in implementing best practices. Additionally, your understanding of e-commerce and social media management will support our broader digital marketing efforts, ensuring a cohesive approach to achieving our business goals.

Job Types: Full-time, Part-time

Pay: $50,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $50,000 - $80,000