What are the responsibilities and job description for the Senior Director E-Commerce Channel Operations, Sales, and Marketing position at Autocar Trucks?
Description
Position at Autocar, LLC
This role will be responsible for managing and expanding existing e-commerce platforms, identifying new digital opportunities, and overseeing cross-functional teams to ensure seamless integration of e-commerce initiatives across all channels.
Key Responsibilities:
) Identify and evaluate new e-commerce opportunities, including partnerships, marketplaces, and direct-to-consumer virtual locations and platforms.
) Lead competitive analysis to monitor industry trends, market shifts, and competitor activities.
) Drive digital transformation initiatives to enhance e-commerce capabilities.
) Collaborate with internal stakeholders (e.g., product, marketing, logistics) to ensure alignment with broader business objectives.
) Foster a culture of innovation, agility, and customer-first “Raving-Fans” thinking within the e-commerce team.
) Collaborate across teams, e.g., Parts and Trucks working together to best enhance engagement with customer.
) Identify new / additional sales team members to join team.
) Negotiate contracts and ensure vendor performance aligns with business objectives.
) Monitor financial performance, including profit and loss, and ensure initiatives are executed within budget.
) Use data analytics to refine strategies, optimize product offerings, and improve conversion rates.
) Data-driven decision-making - Utilize analytics tools to monitor channel performance, customer behavior, and market trends. Make data-driven decisions to optimize sales strategies, inventory management, and marketing campaigns.
Position at Autocar, LLC
This role will be responsible for managing and expanding existing e-commerce platforms, identifying new digital opportunities, and overseeing cross-functional teams to ensure seamless integration of e-commerce initiatives across all channels.
Key Responsibilities:
- Strategic Leadership:
) Identify and evaluate new e-commerce opportunities, including partnerships, marketplaces, and direct-to-consumer virtual locations and platforms.
) Lead competitive analysis to monitor industry trends, market shifts, and competitor activities.
) Drive digital transformation initiatives to enhance e-commerce capabilities.
- Channel Development Expansion & Optimization:
- Manage and grow multiple e-commerce channels (website, marketplaces, mobile apps, etc.), ensuring seamless customer experiences.
- Oversee the development and continuous optimization of e-commerce platforms, improving site functionality, user experience, and conversion rates leading directly to sales.
- Monitor and analyze key performance indicators (KPIs) to assess channel performance and implement strategies for improvement, pivot / shifts as needed in execution.
- Team Management & Collaboration:
) Collaborate with internal stakeholders (e.g., product, marketing, logistics) to ensure alignment with broader business objectives.
) Foster a culture of innovation, agility, and customer-first “Raving-Fans” thinking within the e-commerce team.
) Collaborate across teams, e.g., Parts and Trucks working together to best enhance engagement with customer.
) Identify new / additional sales team members to join team.
- Sales & Revenue Growth:
- Drive daily, week, monthly, annual sales to target levels (from lead generation to sales success/closure)
- Develop and implement competitive strategies, promotional plans, and campaigns to drive sales and maximize revenue.
- Establish clear sales targets and ensure the team meets or exceeds them.
- Analyze customer behavior and sales data to identify opportunities for upselling, cross-selling, and customer retention.
- Vendor and Partner Management:
) Negotiate contracts and ensure vendor performance aligns with business objectives.
- Budgeting & Financial Management:
) Monitor financial performance, including profit and loss, and ensure initiatives are executed within budget.
- Reporting & Analytics:
) Use data analytics to refine strategies, optimize product offerings, and improve conversion rates.
) Data-driven decision-making - Utilize analytics tools to monitor channel performance, customer behavior, and market trends. Make data-driven decisions to optimize sales strategies, inventory management, and marketing campaigns.
