What are the responsibilities and job description for the Digital Marketing Manager position at AutoLeap?
Job Details
Job Description
We are seeking a highly motivated and detail-oriented Marketing Manager to join our Digital Marketing Services team. The role requires a deep understanding of paid search (Google Ads) and organic search (SEO), as well as the ability to lead a team and ensure the effective execution of digital marketing campaigns. The ideal candidate will have a proven track record of improving campaign performance, managing marketing teams, and staying ahead of industry trends.
About AutoLeap
AutoLeap is the market-leading shop management SaaS provider in the underserved auto repair industry. The Shop Management System (SMS) provides an all-in-one, cloud-based auto repair management software that helps after-market auto shop owners focused on general repair to better understand, manage, and grow their business from scheduling appointments to managing technicians and generating invoices to help save time and money.
In 2023, we announced our $30m Series B led by Bain Capital, Threshold Ventures, and Advanced Venture Partners (AVP) and aren t slowing down. Our mission is to change the auto repair industry one shop at a time, helping shop owners get home to their families earlier and helping them build long-lasting healthy businesses to pass on to future generations. We will be the de facto choice for all shop owners looking to grow and improve their businesses with your help!
As a Technical Marketing Manager, you will:
- Strategy Development: Devise and lead effective PPC (Google Ads) and SEO strategies that align with client goals and drive measurable results.
- Manage and mentor a team of digital marketing professionals, ensuring seamless execution of SEO and PPC campaigns.
- Oversee the execution, optimization, and monitoring of all PPC campaigns (Google Ads, Meta Ads) and SEO efforts, ensuring on-time and on-budget delivery.
- Lead on-page and off-page SEO strategies, including keyword research, content optimization, technical SEO audits, link-building strategies, and performance tracking.
- Manage all aspects of paid search campaigns, from keyword targeting and bidding to ad copy creation and performance analysis.
- Regularly review performance data, providing insights and actionable recommendations for improving traffic, conversion rates, and ROI.
- Work cross-functionally with other departments (e.g., content, design, product) to ensure cohesive and integrated marketing efforts.
- Client Communication: Serve as the primary point of contact for clients on SEO and PPC-related matters, providing updates, performance reports, and strategy recommendations.
Requirements
- Strong academics from a top undergraduate program
- Good knowledge of various digital marketing channels
- Minimum 4 years of experience in paid ads and SEO.
- A sense of ownership in your performance and its impact on a company s success
- Excellent written and verbal communication skills
- Ability to prioritize between competing tasks
- Google Ads and SEO certifications are highly desirable.
If this sounds like something you ll be great at, apply away!
Benefits
- 100% Remote Work
- 100% Employer-paid premiums on the health, dental, and vision plans
- Unlimited PTO
- Monthly Meal Perks
- Full Tech Stack
- Rewards & Recognition Programs