What are the responsibilities and job description for the Senior Marketing Data Analyst (m/f/d) position at autoscout24?
A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our global community.
AutoScout24 is on a mission to revolutionize how marketing decisions are driven through data and analytics. We are seeking an experienced and motivated Senior Marketing Data Analyst - (m/f/d) to take ownership of our marketing analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel.
Please note: This role requires deep marketing knowledge.
What you will do:
- Design scalable data models and pipelines within our Data Lake to integrate and manage marketing data across channels.
- Build and automate dashboards and alerts that provide clear, actionable insights into user acquisition and marketing performance.
- Empower marketing teams through curated data sources and self-service analytics, enabling fast, data-informed decisions.
- Collaborate closely with online, app, and offline marketing teams to optimize campaigns, media-buying and budget allocation.
- Partner with analysts to interpret performance across platforms (e.g. Google Analytics, Adjust, Meta, Google Ads, Microsoft Ads, Criteo, etc.) and turn data into strategy.
- Work with tracking experts to ensure robust data accuracy via UTMs and consistent campaign naming.
- Lead exploratory analytics projects—from new KPI development and A/B testing to incrementality studies and attribution models.
What you will bring:
- 4 years in marketing analytics, ideally in a B2C or marketplace environment.
- Strong SQL skills and experience with modern data stacks (Airflow, dbt, Redshift/Snowflake/BigQuery).
- Proficiency with BI tools (e.g., Tableau, Quicksight) and a keen eye for effective data storytelling.
- Solid grasp of MMPs (e.g., Adjust, AppsFlyer), Google Analytics, and key ad platforms (Google, Meta, Criteo).
- A strategic mindset with the ability to simplify complex data for technical and business audiences alike.
- Experience working independently and leading cross-functional analytics initiatives.
- Fluency in English.
- Bonus: Experience with Amazon Quicksight, Google Search Console, and GTM
A culture of growth
With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.
For a career where you can drive our business and shape your future, apply now.
