What are the responsibilities and job description for the Director of Product Go to Market position at AutoStore System, Inc?
Director of Product Go to Market
About the Role :
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.
We are looking for a strategic, customer-centric Director of Product Management Go to Market to join our Product Management team. In this role, you will take ownership of the go-to-market (GTM) strategy and execution for our products, ensuring successful positioning, product launches, and sustained market growth. You will work cross-functionally with Product, Marketing, Sales, and R&D to deliver integrated GTM plans that drive adoption and establish market leadership.
Key Responsibilities :
- Market Intelligence & Positioning : Lead market research to deeply understand target audiences, user personas, and competitive dynamics. Define impactful product positioning and differentiation that resonate with key market segments.
- Go-To-Market Strategy : Develop and execute a comprehensive GTM strategy for product launches, coordinating closely with Product, Marketing, and Sales to maximize reach and market impact.
- Bi-Annual Product Announcements : Own the bi-annual product announcement process, collaborating with Marketing to develop a high-impact campaign that drives awareness and engagement. Ensure alignment across teams to meet timeline and communication objectives.
- Customer Insights & Engagement : Actively engage with customers and gather insights to support product and GTM strategies. Leverage marketing feedback to provide inputs into product roadmaps and continuously enhance customer experience.
- Messaging & Value Proposition : Collaborate with Product Managers to refine product messaging and positioning, ensuring clear and compelling articulation of the product’s value.
- Sales Enablement : Equip Sales and Service and Support teams with the necessary tools, content, and training (e.g., pitch decks, battle cards, case studies) to drive impactful conversations and support the entire buyer journey.
- Performance Metrics & Optimization : Monitor key performance metrics like adoption, retention, and upsell, and use data-driven insights to optimize GTM strategies for long-term product success.
- Events & Product Representation : Define and manage the product’s presence at key industry events, trade shows, and conferences. Oversee demo modules in partnership with R&D, ensuring powerful, targeted product representation.
- Cross-functional Collaboration : Act as the liaison between Product, Marketing, and Sales, aligning cross-functional efforts to deliver cohesive, high-impact GTM initiatives.
Qualifications :
AutoStore Offers :
Recruiting Agencies :
AutoStore does not accept agency resumes. Please do not forward resumes to our jobs alias or AutoStore employees. Please refrain from contacting AutoStore employees regarding candidates or services. AutoStore is not responsible for any fees related to unsolicited resumes.
J-18808-Ljbffr