Marketing And Public Relations Coordinator

Autumn Cashmere is looking for a creative self-starter to implement and execute our social media and public relations strategy. The Marketing and PR Coordinator will support the e-commerce, sales, and design team through a wide variety of projects. This individual is highly organized with a keen eye for detail who supports decisions and recommendations with data. 

Social Media Responsibilities

• Content creation
• Planning, scheduling, and posting 
• Competitive research and analysis
• General upkeep of social media presence including responding to DMS and comments, re-posting mentions, and implementing overall social media strategy based on meta data and analytics 

Public Relations Responsibilities 

• Plan press preview events and parties for the launch of each new season 
• Write and send out press releases in accordance with the launch of every new collection 
• Execute outreach and assist in the planning of the Spring and Fall sample sales 
• Maintain relationships with media contacts by keeping open communication, seeking out any related opportunities, and regularly updating our contact list
• Be the point of contact for any publications, editors, stylists, and photographer

Photoshoot Responsibilities 

• Coordinate with the design team to schedule model casting
• Reach out to agency contacts to assist in confirming stylists and photographers
• Assist the team in location scouting and booking 
• Be the point of contact for all agents, photographers, stylists, and studio owners 
• Ensure a smooth shoot day by scheduling catering, creating and sending out call sheets, and confirming all moving parts 
• Capture behind the scenes footage for social media 

Influencer Marketing Responsibilities 

• Research and find new influencers that align with our brand 
• Conduct outreach by sending linesheets and gaining new influencers to collaborate with 
• Maintain relationships with current influencers
• Oversee the entirety of our influencer marketing campaign for each season from outreach to post

E-Commerce Responsibilities 

• Write product description copy and messaging for the website 
• Ensure social media and influencer marketing strategy aligns with our D2C plans 
• Assist the e-commerce team at photoshoots
• Help with customer service inquiries as needed

Qualifications

• 1 years of relevant experience (bonus if within the fashion industry) 
• Outstanding attention to detail, organizational skills, and relentless follow-through
• An effective multitasker, communicator, problem-solver and collaborator 
• Experience with Adobe Creative Suite, Canva, Shopify, and Meta are a plus