Marketing Associate

COMPANY OVERVIEW:

Established in 1993, AVAdek is the leader in manufacturing and installing architectural canopy systems using high-quality extruded aluminum. We've provided design assistance and installed thousands of entry canopies, walkway covers, carports, sunshades, and more across the United States since opening our doors. Our team is our foundation, and with in-house engineering, drafting, and quality control departments, we have both the expertise and resources to assist with any project from conception to completion. We pride ourselves on presenting innovative solutions and bringing brilliant design concepts to life.

Core Values:

• Safety: We never compromise on the safety of our employees or structures
• Teamwork: We can accomplish anything together through communication and diligence
• Dependability: We want our customers and co-workers to know they can always count on us
• Quality: We will have the best aluminum structures in the industry
• Innovation: We will continually think outside of the box and strive to learn new skills

PURPOSE OF THE POSITION:

• ·To develop and execute marketing strategies that enhance brand awareness, drive customer engagement, and support business growth through digital and traditional channels. 

ROLE:

• To collaborate with business development and sales teams to execute marketing campaigns that align with business goals.
• To create and manage content across digital platforms, ensuring consistency in messaging and engaging target audiences.
• To track and analyze the performance of marketing initiatives, making data-driven adjustments to optimize results and support growth.

RESPONSIBILITIES:

• Maintain brand consistency by developing and enforcing guidelines, ensuring cohesive messaging across all platforms.
• Enhance website content, SEO, and blog updates to improve visibility and lead generation, including taking project photos and managing a photo library for use across platforms.
• Manage social media platforms (Instagram, Facebook, LinkedIn) with engaging content, using analytics to optimize performance and growth.
• Develop and execute branded email campaigns, including post-event follow-ups, customer nurturing, and lead engagement.
• Collaborate with sales to refine CRM data, improve lead scoring, and create email templates for outreach.
• Support business development and sales teams by creating presentations, marketing collateral, and print materials.
• Plan and execute brand awareness initiatives, including events, expos, and sponsorships.
• Oversee procurement and distribution of branded merchandise and client appreciation gifts.
• Create internal monthly newsletters and internal communications to keep employees informed.
• Conduct market research, monitor competitor strategies, analyze SEO performance, and measure campaign effectiveness to refine marketing strategies.

QUALIFICATIONS:

• 5-7 years of marketing experience, preferably in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong writing, communication, and content creation skills.
• Proficiency in marketing tools such as Google Analytics, SEO platforms, and CRM software (CRM experience required; Salesforce experience is a plus).
• Experience with social media management and content strategy.
• Ability to analyze data and make data-driven marketing decisions.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Solid design skills, with experience creating print materials, brochures, and marketing collateral using tools like Adobe Creative Suite and Canva.
• Ability to oversee outsourcing of certain projects when necessary, ensuring alignment with company standards and timelines.
• Experience in Architecture, Engineering, or Construction fields preferred.