AJO Engineer

Job Description

Job Description

Technical / Functional Skills

We are seeking a skilled Adobe Journey Optimizer (AJO) Engineer to design, implement, and optimize customer journey solutions using Adobe Experience Platform (AEP) and AJO.

The ideal candidate will have expertise in data modeling, journey orchestration, and omni-channel personalization. This role involves collaborating with cross-functional teams, ensuring seamless integration, and delivering impactful business outcomes.

Roles & Responsibilities

1. Solution Design and Implementation

Collaborate with stakeholders to understand business objectives and translate them into AJO solutions.

Design and implement AJO capabilities, including data ingestion, data modeling, segmentation, and journey orchestration.

Configure AJO events, triggers, automations, actions, and message delivery channels.

2. Data Management and Integration

Build and configure data schemas in AEP, ensuring proper mapping of classes, field groups, identities, and attributes.

Apply data quality rules, validate data accuracy, and ensure proper data synchronization.

Leverage AEP APIs and SDKs, including WebSDK, to integrate data from multiple systems.

3. Personalization and Testing

Build and deploy omni-channel personalization strategies using AJO.

Implement A / B testing to optimize customer journeys and experiences.

Create and deliver personalized offers and messages across email, SMS, push notifications, and other channels.

4. Tagging and Analytics

Utilize Adobe Tagging with WebSDK to track and analyze customer interactions.

Ensure data classification, retention, and privacy compliance within all tagging and analytics workflows.

5. Channel and Email Management

Design and manage email templates in AJO, including Email Subdomain delegation and IP warming strategies.

Set up channel surfaces, IP pools, and perform IP warming activities.

6. Problem Diagnosis and Resolution

Diagnose, troubleshoot, and resolve technical issues related to AEP and AJO.

Identify and address data integration and system errors to ensure smooth operation.

7. Collaboration and Enablement

Work with developers, data engineers, and project managers to ensure successful project delivery.

Share expertise and provide mentorship to junior team members.

8. Knowledge Sharing and Documentation

Document best practices for data management, journey orchestration, and personalization.

Provide training and guidance to internal teams on AJO and AEP functionalities.

Generic Managerial Skills

Required Skills and Experience

• Bachelor’s degree in Computer Science, Data Analytics, Marketing, or a related field.
• 3 years of experience working with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Strong understanding of data modeling, segmentation, and customer journey orchestration.
• Experience with omni-cha nnel personalization and A / B testing.
• Proficiency in APIs, SDKs, and tools such as WebSDK for data streaming and tagging.
• Hands-on experience with email template creation, channel management, and IP strategies.

Preferred Skills

Soft Skills