CJA Engineer

Job Description

Job Description

Technical / Functional Skills

We are seeking a skilled and innovative Customer Journey Analytics (CJA) Engineer to join our team.

The CJA Engineer will play a critical role in designing, implementing, and maintaining analytics solutions using Adobe Customer Journey Analytics (CJA) and other relevant tools.

The ideal candidate will have strong experience in data analytics, integration, and visualization, with a focus on delivering actionable insights to improve customer journeys and business outcomes.

Roles & Responsibilities

CJA Implementation and Maintenance :

Configure and manage Adobe Customer Journey Analytics (CJA) for tracking and analyzing customer interactions across various channels.

Design and implement data views, calculated metrics, and dimensions in CJA.

• Data Integration and Transformation :

Collaborate with data teams to ingest and prepare data for use in CJA, ensuring accuracy and compliance.

Integrate online and offline data sources to create unified, actionable insights.

Develop dashboards and reports to visualize customer journeys and key performance metrics.

Provide actionable insights to business stakeholders to enhance customer experiences and improve ROI.

Partner with marketing, product, and IT teams to align analytics solutions with business goals.

Support the creation of A / B tests and other analytics experiments to optimize customer journeys.

Stay updated on new features and capabilities in Adobe CJA and related Adobe Experience Platform (AEP) tools.

Train and support internal teams on using CJA effectively.

Ensure data governance, security, and compliance standards are met in all analytics activities.

Generic Managerial Skills

Education

Required Skills and Experience

Adobe Customer Journey Analytics (CJA)

Adobe Analytics

Other analytics tools such as Google Analytics, Tableau, or Power BI

Preferred Skills

Soft Skills