Marketing Manager

The Marketing Manager position at the Company offers a strategic role focused on leveraging Artificial Intelligence (AI) to optimize marketing efforts across various channels and functions. The role involves a combination of leadership, AI expertise, and hands-on campaign management.

Key Responsibilities :

AI-driven marketing strategies : Develop and implement integrated marketing strategies that incorporate AI insights to enhance brand awareness, lead generation, and customer retention.

Cross-functional leadership : Lead teams across digital marketing, content, and sales to ensure alignment with business goals and optimize performance.

AI tools for campaign optimization : Use AI technologies to optimize campaigns across SEO, SEM, social media, and email marketing, improving targeting and decision-making.

Market research : Conduct AI-driven research to identify growth opportunities, analyze competitors, and gain insights into customer behavior for more precise segmentation.

Content and brand management : Oversee content marketing, ensuring alignment with brand voice and target audiences, while integrating AI-based personalization strategies.

Budget and resource management : Manage marketing budgets and resources efficiently, using AI to track ROI and maximize returns.

Performance monitoring and reporting : Analyze and report on marketing performance, providing actionable insights and optimization recommendations using AI-driven tools.

Industry trends and AI innovation : Stay updated with AI trends in marketing and recommend innovative strategies to enhance effectiveness.

Event marketing : Lead strategies for trade shows, conferences, and media outreach, utilizing AI to measure engagement and impact.

Qualifications :

Experience : Minimum of 7 years in marketing with at least 3 years in a managerial or leadership role. B2B or cable manufacturing sector experience is a plus.

AI expertise : Proficiency in AI tools for marketing, including predictive analytics, automation, and personalization, is essential.

Digital marketing knowledge : Strong understanding of platforms like Google Analytics, SEO, SEM, social media, and content management systems, with a focus on AI-enhanced efficiency.

Leadership skills : Ability to lead teams, collaborate with different departments, and manage multiple projects in a fast-paced environment.

Education : Bachelor's in marketing, business administration, or a related field. A master’s degree or advanced certifications in marketing or AI is a plus.

Desirable skills :

AI tools experience : Familiarity with AI-driven marketing tools such as chatbots, predictive analytics, and automated customer journeys.

Strong communication : Ability to engage and influence stakeholders at various levels with clear communication and presentation skills.

Budget and ROI management : Experience in managing marketing budgets and using AI to track and optimize ROI.

This role provides an exciting opportunity to lead AI-driven marketing initiatives at the forefront of technological innovation in the cable solutions industry.