What are the responsibilities and job description for the Director- Global Marketing (Urban Decay) position at Avature?
POSITION TITLE :
Director, Global Marketing
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.BRAND :
Urban DecayThe Global Marketing Director will be responsible for driving the 360 launch plan strategy, the creative / product execution together with the activation & content development. S / he will help manage the development of the marketing panier as well as category growth worldwide. S / he will lead the liaison between all cross-functional teams.MAIN ACCOUNTABILITIESDefine the short and long-term global marketing strategy for the respective categoryDevelop innovative and out-of-the box product conceptsIdentify portfolio gaps through market analysis, trend identification and consumer insightsWork closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights : global forecast, value analysis, brand profitability, development costs, etc.Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers)Develop a strong 360 launch strategy for each product – own the consumer journeyCreate an integrated, engaging and consumer-centric brand / product experience by taking a lead on conversion-driven content and digital first marketing mixDevelop creative content & communication strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purposeAccompany the wider 360 teams in preparation of meetingsResponsible for product and content development timelines and senior management approvals to ensure on time deliveryLead marketing presentations to senior management and international marketsContinue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impactManage, train and develop team membersREQUIREMENTSKnowledge of global marketing and product developmentKnowledge of international markets preferredHighly creativeOut-of-the box thinker and able to produce innovative ideasStrong pulse for trendsExcellent communication, presentation and concept-writing skillsStrong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumerDeep understanding of the consumer journey and 360 activationsDigital understanding in relation to concepts / products / executionEntrepreneurial spirit, attention to detail, customer-first mindsetProven ability to multi-task and manage complexityAbility to work in a fast-paced environment and against tight deadlinesAbility to interact effectively and professionally with cross-functional departmentsProficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart / bar graphs / etc.)KNOWLEDGE, SKILLS AND EXPERIENCEBachelor’s degree in Marketing or a related field preferredMinimum of 6 years’ experience in the beauty industry, specifically in color marketing / development
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