Social Media and Marketing Manager

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Job Title: Social Media Manager – Beauty School

Location: Be Aveda Institutes – 132 Mirror Lake Dr N, St. Petersburg, FL 33701

Position Type: Full-Time

About Us:

Be Aveda Institutes is a family owned and operated group of Aveda Institute beauty schools dedicated to empowering future beauty professionals through exceptional education and hands-on experience.

Role Overview:

We are seeking a dynamic and creative Social Media Manager to lead the development and execution of our social media strategy. The ideal candidate will have a passion for the beauty industry, a strong understanding of social media platforms, and a proven ability to create compelling content that drives student admissions, service revenue, and retail product sales.

Key Responsibilities:

1. Content Creation:

• Develop visually stunning and engaging content, including photos, videos, graphics, and copy, tailored to each platform (Instagram, TikTok, Facebook, YouTube, etc.).
• Collaborate with educators, students, and staff to capture authentic moments that highlight the school’s programs, culture, and services.
• Stay up-to-date with beauty trends and integrate them into content to resonate with the target audience.

2. Content Planning and Scheduling:

• Create a detailed monthly content calendar that aligns with admissions starts, service promotions, and school events.
• Plan and execute campaigns for key initiatives, such as open houses, new program launches, and service discounts.
• Utilize scheduling tools to optimize posting times for maximum engagement.
• Create and manage advertising posts on all social media platforms to drive leads.

3. Strategy Development:

• Develop and implement a comprehensive social media strategy to grow followers, increase engagement, and drive measurable results.
• Identify and target key audience segments, including prospective students, current students, alumni, and clients.
• Collaborate with the marketing and admissions teams to ensure alignment with broader organizational goals.
• Manage marketing budget, strategies, and website development.

4. Analytics and Optimization:

• Track and analyze key performance metrics (engagement rates, follower growth, website traffic, etc.) to evaluate campaign success.
• Use insights to refine content strategies and optimize future campaigns.
• Report on social media performance and ROI to leadership on a regular basis.

5. Community Engagement:

• Actively monitor and respond to comments, messages, and reviews to foster an engaged online community.
• Create strategies for encouraging user-generated content and testimonials.
• Build partnerships with local influencers, alumni, and beauty brands to enhance visibility.

Qualifications:

• Bachelor’s Degree – Marketing, Business, Communications, or related field is preferred.
• Proven experience as a Social Media Manager, preferably in the beauty, education, or lifestyle industries.
• Strong content creation skills, including photography, videography, and graphic design. Proficiency in tools like Canva, Adobe Creative Suite, and video editing software is a plus.
• In-depth knowledge of social media platforms, algorithms, and best practices.
• Exceptional written and verbal communication skills with an eye for detail.
• Ability to analyze data and translate insights into actionable strategies.
• Passion for the beauty industry and an understanding of beauty school culture and goals.

Preferred Skills:

• Experience working with scheduling and analytics tools (e.g., Later, Hootsuite, Sprout Social).
• Experience working with lead management software (e.g., SalesForce)
• Familiarity with Google Analytics and basic SEO principles.
• Background in marketing, public relations, or digital advertising is a plus.

What We Offer:

• Competitive salary with performance-based year end bonuses
• Health, Vision, and Dental Insurance
• Paid time off
• Work from home 1 day/week
• Life Insurance
• 401k matching
• Discounts on Aveda products and services
• A vibrant and creative work environment surrounded by passionate individuals.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Are you currently employed by Aveda?
• What are your expectations as far as salary is concerned?
• Did a current Be Aveda partner refer you to this position? If so, please include their name and location.

Education:

• Bachelor's (Preferred)

Experience:

• Social Media Management: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Ability to Commute:

• Saint Petersburg, FL 33701 (Preferred)

Work Location: In person