Avenue5 is growing, and we are in search of a regional marketing manager to join our dynamic team of Fivers!
About Us
We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we :
- Listen to our associates, recognize them, and give them room to grow
- Invest in our associates to help them become the best version of themselves
- Approach every important decision with our associates in mind
- Celebrate our associates’ successes and encourage them to raise the bar even higher
Summary of Responsibilities :
The regional marketing manager serves as the Avenue5 business partner responsible for property marketing performance in a region and / or portfolio of multi-family properties. This position provides innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance. Leveraging their extensive subject matter expertise in digital and mobile marketing techniques and their understanding of the market landscape role will support, guide, and provide feedback to the on-site team regarding the development of a property’s brand identity and the execution of the integrated marketing programs. In addition, the position reviews and analyzes the performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.
Primary Responsibilities and Objectives :
Collaborate with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all 25-40 properties in the region and / or assigned portfolioRecommend effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region / portfolioApplies considerable knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns by utilizing both digital and traditional marketing methods / channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio).Mentors’ on-site property marketing team in the development of collateral for websites, ILS, Craigslist, social media and print to serve clientsUnderstand the client’s and company’s business objectives to ensure maximization of property marketing and performanceReview and analyze the budget for each property in the portfolio in conjunction with the operations team and clientsUnderstand the market landscape including technology trends, and competitor strengths and weaknesses as they relate to property managementMaintain a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family property management spacePresent the marketing strategy and results at the property’s quarterly and annual business review meetingsMentors, coaches, and provides performance feedback for on-site sales teams in exceptional sales techniques and salesmanship skillsWork with the property teams to create strategies for growth at all properties in the region and / or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client servicesPerform other duties as assignedEducation and Experience :
Bachelor’s degree is requiredFive plus years of experience in direct real estate multi-family marketing within the property management industry is requiredThree to five years of pre-development, lease-up, and / or grand opening experience in the multi-family property management industry preferredThree to five years with advanced proficiency in social engagement and marketing campaign management, on Facebook, Twitter, Instagram, YouTube, and Pinterest in requiredAdvanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and ExcelThree to five years of experience in website, ILS’, Craigslist, SEO, SEM, and digital data aggregators is requiredThree to five years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is requiredTwo to three years of digital, creative, and branding agency experience requiredThree to five years of experience in Google Drive, Google , Google Analytics, and Google AdWords is preferredThree to five years of experience in Yardi Voyager Marketing module, RentCafe, RealPage, or other equivalent systems is a plusParticipation in industry groups is a plusOMCP certification is preferredSkills and Requirements :
Ability to work independently and prioritize effectively in a fast-paced environmentIntermediate to advanced level knowledge with MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)Excellent written and verbal communication skillsExceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic senseExceptional project management skills are required (PMP certification is a plus)Strong understanding of property management industry trends, issues, and emerging technologyOutstanding presentation skills can command an audience of all internal and external stakeholderDemonstrated experience in managing, expanding, and developing relationships with clientsEntrepreneurial mindset and go-getter attitude with proven ability to work independently as well in a team settingCreate a climate in which associates want to do their best by leading and communicating a shared vision with associates and providing coaching and developmentPositive demeanor, voracious appetite to learn new things and excellent professional judgmentRequired to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assignedScheduling :
Required to maintain a regular schedule which may require working outside business hours, weekends, and non-traditional holidaysAbility to travel (35%)Environment :
Exposure to an environment typically found in an office buildingPhysical Requirements :
Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to :
Ability to lift, push, and pull up to 25 poundsAbility to remain stationary, move around, reach, and position oneself as needed for extended periods of timeMust be able to observe and detect signs of emergency through visual and / or auditory cuesAbility to communicate and express or exchange ideas with others, as well as those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quicklyAbility to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in soundVisual requirements including color, depth perception, and field visionAbility to compare, copy, coordinate, synthesize, negotiate, communicate, and instructAbility to tolerate stressful situationsAbility to work under minimal to moderate supervisionThis job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.
Diversity :
Diversity creates a healthier atmosphere : Avenue5 is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
