Manager - Marketing

Location:

Avera Health Broadband Lane

Worker Type:

Regular

Work Shift:

Day Shift (United States of America)

Position Highlights

You Belong at Avera

Be part of a multidisciplinary team built with compassion and the goal of Moving Health Forward for you and our patients. Work where you matter.

A Brief Overview

Responsible for leading marketing strategy, planning and implementation for region or division of Avera. The Manager will assist leadership in the development and implementation of strategic marketing plans. The Manager works closely with senior leadership to create and manage marketing plans aligned with project deliverables for member acquisition, retention and engagement. The key role of the Manager is to achieve health insurance division goals by creating and managing the implementation of multi-channel marketing programming and managing the Marketing Strategy Partners. This position will align closely with the sales teams to ensure success. This position is also responsible for integrating and acting as the liaison between the clinical delivery side of Avera and the product business side of Avera within marketing. The Manager collaborates with marketing staff to develop and manage testing strategies to optimize all elements of marketing campaigns. The Manager partners with the marketing team to develop reports and dashboards that clearly track key metrics and indicators for CRM (Customer Relationship Management).

What you will do

• Collaborate with marketing staff to analyze marketing needs and requirements, including work flow, department issues, data challenges, and organizational strengths and weaknesses.
• Develop and manage testing strategies to optimize all elements of marketing campaigns.
• Assist with development and execution strategies of marketing campaigns by analyzing customer/member insights and industry trends.
• This includes monitor and maximize customer lifetime value strategies through the CRM.
• Partner with the marketing team to develop reports and dashboards that clearly track key metrics and indicators for CRM, ensuring the ability to report on performance of campaigns and tactics.
• Bring together marketing research, customer/member analytics to understand areas of opportunity within Avera.
• Share marketing insights and recommendations for future campaigns.
• Conceptualization marketing initiatives that deepen engagement with the agent communication in close collaboration with supporting division.
• Serves as the marketing representative on several key work groups as assigned by marketing leadership or region/division supporting.
• Works cross-functionally within the marketing department to ensure the team remains well informed and engaged as appropriate.
• Responsibilities include interviewing, hiring, developing, training, and retaining employees; planning, assigning, and leading work; appraising performance; rewarding and coaching employees; addressing complaints and resolving problems.

Essential Qualifications

The individual must be able to work the hours specified. To perform this job successfully, an individual must be able to perform each essential job function satisfactorily including having visual acuity adequate to perform position duties and the ability to communicate effectively with others, hear, understand and distinguish speech and other sounds. These requirements and those listed above are representative of the knowledge, skills, and abilities required to perform the essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions, as long as the accommodations do not cause undue hardship to the employer.

Required Education, License/Certification, or Work Experience:

• Bachelor's in Marketing/Business or related field.

Preferred Education, License/Certification, or Work Experience:

• 4-6 years of healthcare marketing experience.

Expectations and Standards

• Commitment to the daily application of Avera’s mission, vision, core values, and social principles to serve patients, their families, and our community.
• Promote Avera’s values of compassion, hospitality, and stewardship.
• Uphold Avera’s standards of Communication, Attitude, Responsiveness, and Engagement (CARE) with enthusiasm and sincerity.
• Maintain confidentiality.
• Work effectively in a team environment, coordinating work flow with other team members and ensuring a productive and efficient environment.
• Comply with safety principles, laws, regulations, and standards associated with, but not limited to, CMS, The Joint Commission, DHHS, and OSHA if applicable.

Benefits You Need & Then Some

Avera is proud to offer a wide range of benefits to qualifying part-time and full-time employees. We support you with opportunities to help live balanced, healthy lives. Benefits are designed to meet needs of today and into the future.

• PTO front-loaded for eligible hires

• Free health insurance options, for full-time single coverage on Avera High Deductible Health Plan

• Up to 5% employer matching contribution for retirement

• Career development guided by hands-on training and mentorship

Avera is an Equal Opportunity/Affirmative Action Employer Minority/Female/Disabled/Veteran/Sexual Orientation/Gender Identity. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-605-504-4444 or send an email to talent@avera.org.