What are the responsibilities and job description for the Marketplace Lead position at Averi?
About the Company
We are an early-stage, venture-backed startup building a cutting-edge AI-powered platform that helps companies supercharge their marketing efforts by connecting them with top-tier marketing experts. Our marketplace is at the core of our product, and we need a Marketplace Lead to build, scale, and optimize this ecosystem.
This is a foundational role—you’ll define how our marketplace operates, attract the best marketing experts, and ensure an incredible experience for both sides of the marketplace. If you’re passionate about modern marketing, marketplace dynamics, and building a category-defining company, this is your opportunity.
Key Responsibilities
- Own & Scale the Expert Marketplace: Build and optimize the marketplace of top-tier marketing experts.
- Recruit & Retain Top Talent: Develop a strategy to attract and onboard the best marketers (growth strategists, paid media specialists, content experts, etc.).
- Define the Marketplace Experience: Ensure seamless matching, onboarding, payment flows, and engagement between experts and customer teams.
- Optimize Supply & Demand: Balance expert supply with customer demand, ensuring marketplace liquidity and efficiency.
- Develop Marketplace Incentives & Pricing: Structure compensation, incentives, and engagement models to maximize participation and retention.
- Collaborate Across Teams: Work closely with product, AI, engineering, and go-to-market teams to ensure marketplace success.
- Drive Growth & Experimentation: Test new acquisition strategies, engagement models, and monetization approaches to scale the marketplace.
- Set & Track Marketplace KPIs: Own key marketplace metrics, such as fill rates, retention, engagement, and quality scores.
- Be a Voice for Experts & Customers: Advocate for both sides of the marketplace to ensure a world-class experience.
Ideal Background & Experience
- Deep understanding of modern marketing – experience in growth marketing, paid media, performance marketing, or content strategy.
- 5 years in marketplace operations, marketing leadership, or platform-driven roles.
- Experience scaling a two-sided marketplace (supply & demand dynamics, engagement strategies, and incentives).
- Track record of working with expert networks, freelance platforms, or marketing communities.
- Data-driven decision maker – comfortable working with marketplace analytics and operational KPIs.
- Ability to think strategically AND execute tactically – startup mindset required.
- Excellent collaborator – works seamlessly across product, engineering, and GTM teams.
- Bias for action & entrepreneurial spirit – thrives in fast-moving environments.
- Experience in venture-backed startups is a strong plus.
Key Qualities & Signals of a Great Candidate
- Founder mentality – eager to build from the ground up.
- Marketing native – deeply understands modern marketing challenges and solutions.
- Marketplace operator – has built or scaled a successful expert, freelance, or service-based marketplace.
- Connector & community builder – passionate about creating an engaged expert ecosystem.
- Data-driven & experiment-oriented – constantly testing new ways to optimize the marketplace.
- Thrives on ownership & impact – ready to take full responsibility for marketplace success.
- Competitive salary and equity offer.
- Unlimited PTO policy.
- Hybrid work model (2-3 days in our Williamsburg, Brooklyn office).
- Fully paid dental and vision insurance.
- Comprehensive health insurance.
- Learning and Development reimbursement program to support continuous growth.
- Employee Recognition Program to celebrate achievements and milestones.
- Opportunities for career growth and leadership development.
- Collaborative startup environment with a chance to make a significant impact.
