Vice President, Product Engineering

Avid Marketing Group (AMG) is seeking a Vice President, Product Engineering to lead and scale its technology and product functions. This role is responsible for overseeing engineering execution, product development, and technology strategy across AMG's proprietary platforms, including Utopia (Business Intelligence), ORA (Online Retail Activation), and the Innovation Hub (Rebate & Loyalty Solutions).

The ideal candidate will have a strong engineering background with a deep understanding of modern product development practices, capable of guiding a team of product managers while ensuring technological execution is scalable and resilient. This role represents critical step in AMG’s organizational evolution.

Key Responsibilities

Technology Leadership & Engineering Execution

• Own the end-to-end technology roadmap across AMG’s platforms, ensuring scalable, high-quality product delivery.
• Lead engineering strategy, architecture, and execution for all of AMG’s ORA, Innovation Hub and Utopia products.
• Establish best practices for software development lifecycle (SDLC), release management, DevOps, and regression testing.
• Address key technology risks, inclusive of concerns such as technology modernization, critical build vs. buy decisions, and risks affecting personnel.
  
  

Product Management & Strategy

• Provide strong coaching and mentorship to AMG’s existing product managers, elevating their strategic impact beyond tactical execution.
• Define and implement a structured intake and prioritization process, replacing the current ad-hoc model with a more disciplined roadmap and backlog management.
• Introduce structured epics and themes to roadmap planning, improving alignment with AMG’s long-term business goals.
• Drive AI & automation initiatives, particularly around offer modeling, campaign generation, and customer insights.
  
  

Cross-Functional Leadership & Organizational Change

• Lead the transition of Technology & Product out of Operations, creating a clear, accountable leadership structure.
• Partner with Client Services, Analytics, and Operations to improve integration between Workfront, Salesforce, and AMG’s proprietary platforms.
• Clarify decision-making responsibilities across Product, Technology, and Business functions.
• Support talent acquisition efforts, particularly for engineering and product roles.
  
  

Qualifications

Education & Experience

• Bachelor's degree in Computer Science, Engineering, Product Management, or a related field; advanced degree preferred.
• 10 years of experience in technology leadership, product engineering, or a similar role, with a strong track record of scaling technology platforms (preferably in a B2B or SaaS-like environment).
  
  

Technical & Engineering Expertise

• Strong architecture and engineering leadership with experience in modernizing legacy platforms (e.g., PHP to more scalable frameworks).
• Deep understanding of DevOps, automated testing, and release management best practices.
• Hands-on experience with cloud infrastructure, CI/CD pipelines, and security best practices.
  
  

Product Leadership & Strategy

• Experience leading cross-functional product teams, with an ability to mentor and develop product managers.
• Strong understanding of Agile, backlog grooming, and structured roadmap planning.
• Exposure to AI-driven product enhancements is a plus.
  
  

General Leadership & Business Acumen

• Experience separating Product & Technology functions from Operations, helping an organization mature.
• Ability to balance hands-on execution with strategic vision, ensuring both immediate and long-term success.
• Strong communication skills, with an ability to engage and influence stakeholders across business and technical teams.
  
  

Technical & Engineering Expertise

• Proven experience in scaling technology platforms (preferably in a B2B or SaaS-like environment).
• Strong architecture and engineering leadership with experience in modernizing legacy platforms (e.g., PHP to more scalable frameworks).
• Deep understanding of DevOps, automated testing, and release management best practices.
  
  

Product Leadership & Strategy

• Experience leading cross-functional product teams, with an ability to mentor and develop product managers.
• Strong understanding of Agile, backlog grooming, and structured roadmap planning.
• Exposure to AI-driven product enhancements is a plus.
• Experience managing Software-as-a-Service (SaaS) platforms is a plus.
  
  

What We Offer

• Opportunity to lead a critical transformation effort, redefining how AMG operates its Technology & Product teams.
• Competitive salary and benefits package, including health insurance, retirement plans, and professional development opportunities.
• A collaborative and fast-paced environment where your leadership will have a direct impact.
  
  

If you are a technology leader with a strong product mindset, ready to drive change in a growing marketing technology environment, we encourage you to apply.

About AMG

Avid Marketing Group is a technology-powered shopper marketing agency specializing in campaign activation, promotions, and digital loyalty experiences. AMG combines agency services with proprietary technology platforms to deliver best-in-class solutions for consumer packaged goods (CPG) and beverage alcohol brands.

Learn more at: www.avidinc.com