Content Engagement Strategist Job at Avid in San Francisco

WHAT IS AVID?We're a nationally recognized nonprofit that partners with 8,000 schools across the country to shift to a more equitable, student-centered approach, closing the opportunity gap so that ALL students are prepared for college, career, and life. And the results? Well, they speak for themselves.AVID provides 2.5 million students annually with the tools they need to think critically, collaborate, and set high expectations to confidently conquer the challenges that await them. We accomplish this work by training over 85,000 educators every year through in-person and virtual professional learning opportunities.WHAT IS THE JOB?The Content Engagement Strategist creates content to amplify the AVID brand and to tell inspiring stories of AVID's impact on students, educators, and districts. This position develops a broad range of thought leadership content, including blog posts, reports, articles, eBooks, infographics, and whitepapers, and disseminates the content across all major social media channels and digital platforms. This role is pivotal in shaping the narrative and storytelling across digital platforms, ensuring alignment with our brand's voice, and amplifying our thought leadership.WHY WORK WITH US?Competitive Salary : We've done our research and pay generously to attract the best to join our team. That's why we offer all employees the midpoint right from the start. There are no negotiations and no hassle, and you can be confident that you are being valued and offered an equitable salary. See below for our offer rates based on your geography.Taking Care of You Allowance : All AVID employees (that's right, ALL employees) receive an extra $10,000 annually to support them in the most meaningful ways : housing costs, transportation, family expenses- whatever your needs may be.Happiness Stipend : This is a cash benefit to supplement pay for employees earning less than $75,275 annually in base pay.

• Retirement Planning : AVID Center provides a 10% salary contribution to a 403(b) retirement plan, beginning after 90 days of full-time employment.Flexibility in Work Location : This position may work 100% remote in any of the four times zones in the contiguous United States.Generous Paid Time Off (PTO) : This position is eligible for 17 days of PTO per year, with 12 paid holidays plus a winter break in between Christmas and New Year's Day .Continued education opportunities : All full-time employees with at least 1 year of continuous AVID Center service are eligible for $5,250 per calendar year in tuition reimbursement for qualifying coursework or certification.Company-Provided Equipment : Our home office set-up includes a laptop, dock, and extra monitor, with other amenities available on request.Health and Welfare Plans to Support Every Aspect of Your Well-Being : AVID Center offers several benefits plans through our provider, Cigna, and greatly subsidizes the cost of these plansConnect in Person : A yearly All-Staff gathering will allow you to connect in person with the entire AVID team.
• The Happiness Stipend is applied after all eligible benefits are factored into the annual compensation calculation.Pay rates for this position : We bring in all employees above the midpoint of the salary range for your role. Knowing that not all cities share the same cost of labor, we make offers using a tiered approach based on your geographical location. While the majority of AVID employees reside in Zone 1 or Zone 2 areas, we acknowledge variations, even within counties, ensuring fair compensation for all based on their specific location's cost of labor.For the Content Engagement Strategist position, here is what we will offer : Zone 1 (areas characterized by lower labor costs [e.g., Charleston, WV, Cleveland, OH, Phoenix, AZ, Omaha, NE, etc.]) : $32.38 / hourZone 2 (areas with moderate labor costs [e.g., Syracuse, NY, Ann Arbor, MI, Denver, CO, San Diego, CA, etc.]) : $34.81 / hourZone 3 (areas known for high labor costs [e.g., Washington, D.C., Trenton, NJ, Los Angeles, CA, Seattle, WA, etc.]) : $37.24 / hourZone 4 (areas with the highest labor costs [e.g., Bridgeport, CT, New York City, NY, San Francisco, CA, San Jose, CA, etc.]) : $41.29 / hourWHAT WILL YOU DO IN THIS ROLE? Create new content such as blog posts, reports, articles, eBooks, infographics, and whitepapers that amplify our thought leadership.Develop and manage a content calendar for each channel, audience, and stage in the customer journey.Aid in creating scripts for video and podcast content.Write content that creates awareness and drives engagement across all major social media channels, including Facebook, Twitter, LinkedIn, and Instagram.Collaborate in managing and optimizing paid social media ads.Create digital content and visuals as needed to accompany social media posts and storyboards.Ensure that all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience for each channel.Regularly review and refresh content to reflect new products, services, and industry trends.Put the end user first, creating content and social media posts based on audience interests and needs.Provide a high level of industry and solution knowledge to create inspiring and engaging thought leadership content.Make recommendations to enhance content based on performance metrics such as conversions and click-through rates.Travel as needed to support content creation, event coverage, or campaign launches.Perform other duties, as assignedWHO ARE YOU? You are a content creator who thrives on telling impactful stories that amplify a brand and resonate with diverse audiences.You are a strategist who sees the big picture and excels at creating and managing content calendars to engage users at every stage of their journey.You are a storyteller who transforms complex information into compelling blog posts, reports, infographics, and other thought leadership content.You are an innovator who pairs creative ideas with analytics to optimize content performance and recommend improvements.You are a collaborator who works seamlessly with teams to create and implement effective social media strategiesYou are a detail-oriented professional who ensures all content aligns with brand standards, tone of voice, and SEO best practices.You are a continuous learner who keeps content fresh and relevant by incorporating the latest trends, products, and audience insights.You are a self-starter who thrives in fast-paced environments and adapts quickly to changing priorities and timelines.You have a Bachelor's degree in Journalism, Marketing, Communications, or a related field with at least 3 years of experience in digital marketing, content strategy, or a related role.You are willing to travel moderately to support content creation, event coverage, or campaign launches.
• Allowable Substitutions : Any combination of experience, training, or credential certification endorsement that provides the incumbent / applicant with the knowledge, skills, and ability required to perform the work, as determined by AVID Center. Qualifying work experience, as identified by the Senior Director, Human Resources, may substitute for the education requirement.AVID Center is committed to complying with federal, state, and local laws on employee vaccinations, and candidates and employees should be aware that the full vaccination against COVID-19 may be required in the future. Due to some district requirements, AVID Center may not assign employees to an in-person event in schools or districts unless they are fully up to date with all recommended COVID-19 vaccinations. AVID Center is an equal opportunity employer and will provide reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federal, state, and local law.AVID Center prides itself on the diversity of our workplace and continuously seeks to recruit individuals who will enhance this diversity and, ultimately, the effectiveness of our organization. To demonstrate this commitment, we encourage all who are truly excited about this role to apply, even if they don't meet every requirement. We believe that people who are passionate about what they do can succeed in this role or in other roles within our organization.

Salary : $5,250 - $75,275