Global Marketing Director

Job SummaryThe Global SEM Marketing Director is a member of the SEM Leadership Team and is responsible for the planning, development and implementation of an effective Global Segment Marketing Plan to ensure top-ling growth and margin expansion. Directs the activities of the business unit Marketing Managers and direct teams on a global basis. Capitalizes on the synergy between marketing, technology and sales delivering both immediate and future impact. Can identify and translate market needs into top line growth and margin expansion. Has the lead responsibility for the Segment's Global Strategic Plan and execution. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (Avient and Customers), including the VP / GM level.Essential FunctionsThe purpose of the Marketing Function is to deliver :

• Profitable growth and gross margin expansion, including gross margin targets as a percentage of sales
• Vitality index growth and margin targets.
• New product launches, new product pipeline, and product roadmap
• Understand key market trends and drives growth in targeted segments of the industry as well as in Business Unit selected target niche applications to develop value based selling and pricing strategy, including the use of the EVE process.
• In follow up to market analysis, including the use of Porter's Five Forces and other tools, develop plans to address industry trends, enhance competitive position and execute against our specialization strategy.
• Tracking of key market metrics, market, customer and competitor surveillance and ability to understand and provide direction on how and where to position our products and services based on market opportunities and positioning versus competitor strengths and weaknesses.
• Engagement of customers and the business leveraging key tools, such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
• Directs or oversees new market development for current or prospective programs.
• Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data and product performance and acceptability.
• Ensures effective industry marketing, including use of EVE tools and product launch kits that penetrate the targeted markets.
• Ensures a consistent pricing process and execution that delivers profitable growth achieving gross margin targets.
• Directs or oversees the development and introduction of new products with sales, research, manufacturing and distribution. Supervises or monitors the development of new product pricing, technical literature, advertising campaigns, definitions, specification and performance standards. Develops, reviews and coordinates product promotion, technical presentations and advertising through marketing staff and marketing communications.
• Oversee innovation and the stage-gate process from idea generation through market analysis and sales / marketing plans to launch. Ensure deployment of key processes and tools such as market assessments, including situational analysis and NOVA, market planning, new product launch, EVE and dynamic sales model for profitability analysis.
• Monitors results and formulates short and long-term marketing strategies. Presents strategies to upper management for approval.
• Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training and problem solving. Develops contacts with major customers and suppliers. Conducts executive marketing / sales calls to maintain customer contact, promotes sales efforts, evaluates market trends and develops business at target accounts.
• Directs or monitors a supporting staff in the management of existing product groups, new product development and programs. Generates and monitors effectiveness of sales campaigns, advertising programs and technical literature. Ensures products sales records are analyzed and performance is evaluated against sales targets. Monitors product gross margins and profitability against control standards. Reviews product prices, approves price deviations, discontinues unprofitable products and implements price increases.
• Establishes and implements the groups overall marketing goals. Approves individual product group goals submitted by staff. Develops or reviews product forecasts for management approval. Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
• Selects, trains, develops and motivates an effective supporting staff. Provides direction and training in Business Unit / Company / Corporate wide marketing training programs.
• Coordinates and attends various trade / organization functions to develop business contacts and gather market information.
• Develops annual budgets for management approval. Administers approved budgets. Reviews expenses to ensure adherence to departmental and corporate goals.Education and ExperienceBachelors-Marketing or equivalent experienceMasters-Business Admin or equivalent experience10 Year of Marketing Strategy5 Years ExperienceCross Functional - Executive PresentationCross Functional - Global Experience

7 Years Experience

Cross Functional - Budget ManagementCross Functional - Leadership ExperienceCross Functional - Global ExperienceCross Functional - Change ManagementCross Functional - Managing Direct Reports

10 Years Experience

Cross Functional - NegotiationCross Functional - Voice of Customer

Environmental, Health, Safety, & Security (EHS&S) RequirementsAvient integrates EHS&S into all aspects of our operations. Each position at Avient is responsible for complying with all applicable EHS&S requirements. Additionally, employees and management are responsible for reporting all EHS&S incidents immediately to ensure we keep EHS&S a priority within the organization.Security includes physical security and cyber security.

Who We AreAvient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include : Dyneema, the world's strongest fiber, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sportsUnique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economyLight-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprintSustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility

Avient employs approximately 10,000 associates and is certified ACC Responsible Care, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work. For more information, visit Why AvientAvient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well positively impacting our planet and the communities we serve. Our Great Place to Work culture, values, and benefits make Avient an employer of choice for top talent.At Avient, we believe diversity of ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation or advancement are based solely on a person's qualifications, abilities, experience and performance.Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran's status, or other legally protected classification in accordance with applicable federal, state and local law.#LI-MM1