Digital Marketing Specialist

Why Join AVIRE?

Are you passionate about digital marketing and ready to make an impact? Do you thrive in high-growth, high-impact environments? Are you looking for an opportunity to manage and execute digital marketing campaigns that drive results? If you answered yes, we should connect!

The AVIRE – Americas team is looking for a driven, detail-oriented individual to join us as a Digital Marketing Specialist. In this role, you will be responsible for shaping and executing key digital marketing initiatives across multiple channels, including SEO, SEM, website management, email marketing, CRM integration, and marketing automation. You will work closely with cross-functional teams to drive brand awareness, lead generation, and customer engagement.

As a key player in the AVIRE team, you will help elevate our digital presence, optimize marketing efforts, and contribute to the ongoing success of the AVIRE brand. You’ll also play an integral role in scaling our marketing impact as we continue to grow.

We want Someone who Possess the Following Traits:

Action-Oriented Curiosity: You readily take on challenges, and you identify and seize new opportunities. You have an outstanding history of delivering on your projects. You work on the problems that truly need solving, and you effectively challenge the organization to be better. You can cut through the clutter and focus on the priorities that align with organizational objectives.

Collaboration: You embrace the unique experiences, viewpoints and abilities of your teammates and proactively engage those differences to come to the best possible outcome.

Empowerment: You thrive in an environment where you can make decisions. You do not shy away from taking a stand, and you recognize the importance of challenging the team to ensure that we strive for more.

Accountability: You take responsibility for your actions, and you deliver on your commitments.

Inclusion: In all aspects of your work, you treat everyone with respect.

Key Components of this Position:

• Website Management & SEO
• Work closely with our external website agency to ensure the website is adapted to best serve our target market and provide an optimal user experience.
• Use Google Analytics to identify bottlenecks, understand visitor behavior, and suggest optimization strategies to improve site performance and user experience.
• Regularly update content across the website, including blog posts, product updates, events, data sheets, videos, and other marketing materials.
• Implement SEO best practices, conduct keyword research, and develop strategies to improve organic search rankings and drive traffic to the website.

• SEM / Paid Media Campaigns
• Develop, execute, and optimize paid media campaigns across platforms like Google Ads and LinkedIn Campaign Manager to drive traffic, generate leads, and improve ROI.
• Regularly monitor, track, and analyze the performance of paid campaigns, making adjustments as needed to meet business objectives.

• Email Marketing, CRM Integration & Marketing Automation
• Develop, execute, and optimize email marketing campaigns, including lead nurturing, drip campaigns, and promotional emails.
• Manage CRM integration (Salesforce, Pardot, etc.) to ensure seamless lead flow and accurate data management.
• Use marketing automation tools to segment audiences, track email performance, and automate lead nurturing to improve conversions and customer retention.

• Analytics & Reporting
• Use tools like Google Analytics to track website performance, identify trends, and generate actionable insights for improving marketing campaigns.
• Report on KPIs for digital marketing activities and recommend strategies for improvement.

• Collaborative Development
• Collaborate with internal teams such as Sales, Product, and Customer Service to align digital marketing initiatives with broader business goals.
• Work with the creative team to produce compelling content that supports digital campaigns and enhances customer experience.

• Continuous Learning & Market Research
• Stay updated on the latest digital marketing trends, technologies, and best practices to ensure AVIRE remains ahead of the curve.
• Conduct market research and competitor analysis to inform future digital marketing strategies and tactics.

• Other Duties as Assigned
• Take on additional tasks and responsibilities as needed to support the marketing department and business objectives.

Skills Required:

• Digital Marketing Expertise: Solid understanding of key digital marketing strategies, including SEO, SEM, paid media, and email marketing. Ability to develop, execute, and optimize campaigns to increase lead generation, engagement, and brand awareness.

• Analytical Thinking: Ability to analyze and interpret data from various sources (e.g., Google Analytics, CRM platforms) to assess marketing performance, identify trends, and recommend data-driven improvements for campaigns.

• Content Management: Experience in managing and updating website content. Ability to keep the site aligned with business goals and ensure relevant content is published regularly.

• CRM & Marketing Automation: Familiarity with CRM platforms like Salesforce and marketing automation tools such as Pardot. Proficiency in managing leads, segmenting audiences, automating email campaigns, and ensuring seamless data flow across systems.

• Collaboration & Teamwork: Strong interpersonal skills and the ability to work effectively with cross-functional teams to ensure the alignment of marketing strategies with business objectives.

• Problem Solving & Optimization: Ability to identify issues, analyze data, and suggest optimization strategies to improve user experience, increase conversions, and enhance overall marketing performance.

• Project Management: Strong organizational skills with the ability to manage multiple digital marketing projects simultaneously, prioritize tasks, meet deadlines, and adjust plans as needed in a fast-paced environment.

• Communication Skills: Excellent written and verbal communication skills, capable of creating compelling content, collaborating with internal stakeholders, and engaging with external partners effectively.

• Continuous Learning: A proactive mindset to stay updated on the latest digital marketing trends, best practices, and emerging technologies. Ability to apply new insights to continuously improve strategies.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
• Experience: At least 3 years of experience in marketing.
• Proven track record of managing and executing digital marketing campaigns.
• Experience with CRM platforms and marketing automation tools.
• Strong understanding of content management, website optimization, and SEO strategies.
• Experience working with Google Analytics to track and optimize campaign performance.
• Project Management: Demonstrated ability to manage multiple digital marketing initiatives simultaneously and deliver results on time.
• Analytical Skills: Strong ability to assess data from various marketing channels and make data-driven decisions to improve performance.
• Communication Skills: Ability to create clear and compelling content, communicate with cross-functional teams, and manage relationships with external partners.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and handle changing priorities and timelines.
• Travel: Willingness to travel as needed.

Who is AVIRE?

AVIRE combines 4 market-leading brands (MEMCO, MICROKEY, RATH and JANUS) within the emergency communications and life safety industries. Each brand has a strong market presence, a unique identity, a distinct product range and a long, successful history. AVIRE has Manufacturing and R&D locations in 3 countries, Sales & Marketing in 7 countries, and employs approximately 500 people globally. AVIRE is committed to fostering a diverse and inclusive workplace, where all individual’s unique perspectives and capabilities are valued. We provide equal job opportunities to all applicants and promote fairness in our hiring process.

AVIRE is part of the Halma group (www.halma.com). Halma bets on talent! We are looking for bright, ambitious people to join our team and stay for the long term. With over 45 businesses under its ownership, Halma is a great place to start, advance, or accelerate your career.

Benefits

• Competitive salary with bonus potential based on personal and company performance.
• Complete benefits package including health, dental & vision insurance, 401K, vacation, and generous parental leave.
• Paid time off.
• Professional Development training opportunities.