What are the responsibilities and job description for the Data Insights Manager position at Avis Budget Group?
We are looking for a talented Data Insights Manager to join our team at Avis Budget Group. As a Data Insights Manager, you will be responsible for leading the implementation and optimization of Google Analytics and Google Tag Manager.
Your primary focus will be on ensuring accurate tracking and measurement of website traffic, conversions, and other key metrics. You will also perform in-depth analysis of digital marketing campaigns, user behavior, conversion funnels, and customer journeys to identify opportunities for optimization.
- Collaborate with digital marketing teams to assess the effectiveness of campaigns
- Develop regular performance reports for marketing leadership
A successful candidate should have experience working with Google Analytics and Google Tag Manager, as well as expertise in data visualization tools such as Google Data Studio or Looker.
