What are the responsibilities and job description for the Integrated Marketing Manager position at Avispa Technology?
Integrated Marketing Manager 14932 #PP
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A leading professional networking company is seeking an Integrated Marketing Manager. The successful candidate will support the Integrated Marketing Leads in the development and day-to-day management of marketing campaigns and always-on content that targets the company's nonprofit, workforce development, and professional facing barrier audiences across NAMER, EMEAL & APAC. This role will also support nonprofit customer demand generation efforts and strategic event and community engagement initiatives targeting our key audiences. The ideal candidate has experience owning tactical processes needed to execute integrated marketing campaigns and content development – including managing agencies and internal stakeholders and a passion for supporting nonprofits and addressing social issues. The company offers a great work environment.
Pay and Benefits :
Hourly pay : $50-$70 / hr (Pay varies based on the candidate's experience and location)
Worksite : Leading professional development and networking company (Washington, DC or New York City, NY - Hybrid, Must be onsite 2 days / week (Wednesday required))
Support the Integrated Marketing Leads in the execution of globally integrated marketing campaigns across multiple internal and external digital channels by owning marketing operational processes such as preparing and submitting materials, email and ad template development, website production management, day-to-day creative agency collaboration, presentation deck production, light proofreading and copyediting, and quality assurance across assets.
Own the daily management and behind-the-scenes logistics needed to produce always-on content for social impact, the company for nonprofits, economic graph, and sustainability, partnering with agencies, Integrated Marketing Leads, and other teammates.
Support the Integrated Marketing Leads in managing relationships with agencies and internal stakeholders across social impact, company for nonprofits, product, sales, brand and creative, and communications teams.
Own the evergreen content strategy for the nonprofit resource hub, including managing web updates and marketing organic content efforts, and developing and maintaining community engagement around the hub.
Partner with the Sr. Demand Generation Manager to support key demand generation campaigns, including brief development, ad content creation, and reporting.
Oversee the localization of content and marketing assets (including websites, PDFs, emails, social media content, etc.) across multiple languages for campaigns as needed.
Establish success metrics and track the performance of integrated marketing campaigns to inform future strategies.
Qualifications :
4-6 years of experience in integrated marketing or digital marketing roles.
4 years of experience managing multi-channel campaigns, including agency management and content production.
2 years of experience working with project management tools like Wrike, Airtable, Asana, Sprinklr, etc.
Knowledge and experience working across multiple marketing channels including web, email, social media, events, and paid media.
Experience working in a mission-driven environment, with exposure to social impact issues and the nonprofit community.
Understanding of design principles and experience with PowerPoint / Google Slides.
Exceptional organizational skills and attention to detail, including the ability to prioritize and manage multiple projects.
Strong written and verbal communication skills.
Able to work independently in a highly dynamic, cross-functional environment.
Self-starter, not afraid to be scrappy and roll up your sleeves.
Intellectually curious with the ability to learn quickly and pivot.
Proven success in stakeholder relationship management.
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