Digital Marketing Executive

Our success depends on our people and we aim to attract, recruit and retain the most talented individuals to help take our exciting growth story forward.

Position : Digital Marketing Executive

Location : Cadillac, MI

Job Id : 858

Position Title : Digital Marketing Executive

Business Unit : Respiratory

We are a world leader in protective equipment, with a reputation for innovative design, high-performance quality and specialist materials expertise. Our two brands, Avon Protection and Team Wendy, supply our respiratory and head protection portfolio to customers across the globe from our manufacturing sites in the UK and North America. With over 900 talented people our shared purpose and core beliefs are to be #FIERCE about Protecting Lives. It's why we come to work - and it's what motivates us, every day, to do the best work we can.

Purpose of Position :

A Digital Marketing Executive / Specialist to lead our digital marketing efforts – including e-comm, CMS, social media, video and content. Working with specialist agencies to deliver paid advertising, web development, etc. Reporting to the Marketing Manager and responsible for supporting in the development and execution of strategies that enhance the Avon Protection brand and generate revenue.

Essential duties and / or Functions :

• Develop digital marketing campaigns which align with the overall marketing strategy to generate business growth in our target markets.
• Develop and execute organic and paid social media strategies to grow the Avon Protection brand within relevant industries.
• Manage our CMS and E-comm (Shopify) platforms with the support of the Marketing Manager.
• Create and curate engaging content (text, image, video).
• Recommend and implement new routes to reach our target audiences.
• Analyse performance metrics and adjust strategies as needed.
• Stay informed about emerging digital marketing trends and our target audiences.
• Consistent messaging and business strategy alignment.
• Support new product launch campaigns.
• Develop and maintain strong relationships with influencers to collaborate on creating strong content to strengthen the Avon Protection brand.
• Manage relationships with agencies and key stakeholders to create new marketing materials.
• Support the wider Avon Technologies team with other activities including exhibitions, events and admin.

Required Minimum Qualifications :

Preferred / Desired Skills or Experiences :

What We Offer :

This job description is not intended, and should not be construed, to be an all-inclusive list of all responsibilities, skills, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.

Must be legally authorized to work in the country of employment without a sponsorship for employment visa status (e.g. H1B status).

The anticipated salary range for candidates who will work in Cadillac, MI is $60,000 to $70,000 annually. The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, type and years of experience within the industry, education, etc.

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Salary : $60,000 - $70,000