(Agile1)Marketing Strategist

Marketing Strategist

Oakland, CA - Can work Remote

12 Months

Pay : $50-70 per hour

5 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics, and measuring performance

ONLY SUBMIT CANDIDATES LOCAL AND RESIDING IN CALIFORNIA.

CANDIDATE WILL BE REQUIRED TO GO TO THE OAKLAND GO UPON REQUEST IF WITHIN SERVICE TERRITORY. IF SELECTED CANDIDATE IS OUTSIDE OF SERVICE TERRITORY THE ASSIGNMENT WILL BE 100% REMOTE.

TOP THINGS LOOKING FOR :

1) Marketing experience

2) Fit to Job Description

Marketing Strategist Marketing and Communications Strategist

Department Overview

Clients Marketing and Communications department is responsible for the planning, development and execution of strategies, tactics and customer communications that drive positive customer experiences and / or participation with the clients products and program offerings. This includes communications for service planning, safety and emergency preparedness, residential and business rate education

• energy efficiency, income qualifying programs, clean energy, transportation electrification, decarbonization and a variety of other initiatives designed to help customers understand their service and achieve their sustainability goals.

Position Summary

This role is responsible for crafting and executing marketing strategies to boost awareness and participation in the Client's resiliency and energy storage programs. Key responsibilities include developing a marketing plan aligned with company goals and implementing outreach strategies for customer programs that support energy storage and resiliency. Significant coordination with internal partners, external vendors, and stakeholders is required to ensure alignment, reconcile feedback, and provide ongoing support throughout the go-to-market and reporting phases.

You will collaborate closely with line-of-business product and program managers, Customer Experience and Insights, Customer Contact Centers, and external marketing and advertising agencies to implement best-in-class marketing campaigns and customer communications that meet business objectives and enhance customer experience.

About Resiliency and Energy Storage Programs

Client offers several resiliency programs designed to support innovative and reliable energy solutions. These programs provide financial assistance to customers who experience frequent power outages, both planned and unplanned, to help them acquire backup power options when needed. Programs include the Generator Battery and Rebate Program, Permanent Battery Storage Rebate Program, Backup Power Transfer Program and Residential Storage Initiative. These programs can be managed in-house or by local third parties.

Responsibilities : Marketing specific

Develop and implement a marketing plan to promote Resiliency programs, including strategies, channels, messaging, and tactics.

Review and provide feedback on lead generation for external solutions providers like contractors and distributors.

Communicate activities and deliverables to internal stakeholders and recommend improvements as needed.

Coordinate project timelines and deliverables with project managers and optimize plans for roll-out.

Cross-functional Coordination

Provide guidance for the development of various creative outputs, including advertising, direct-to-customer marketing, sales presentations, turn-key communications, collateral, and web updates.

Collaborate with Marketing and Communications partners to create campaign and tactical briefs for external agencies that align with marketing plans. Ensure that briefs are consistent with program and messaging strategies.

Assist in the creation and editing of presentations and materials used for strategic planning.

Work closely with business partners to align outreach to desired program goal attainment through campaign development and execution.

Data-Driven Campaign Management and Reporting

Analyze campaign metrics and recommend optimizations to meet goals.

Establish data requirements for effective targeting with external agencies.

Ensure timely delivery of communications through prioritization and information-sharing.

Provide ongoing and ad hoc reports as needed by management.

Update senior leadership on program outreach status.

Qualifications

Minimum :

Bachelor s degree in marketing, Business, or related discipline, or equivalent work experience

5 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics, and measuring performance

Desired :

Exceptional critical thinking skills to reach successful outcomes in ambiguous and dynamic situations.

Demonstrated project management skills.

Experience in Consumer marketing

Strong written communication skills with ability to write content for marketing and communication materials, and business presentations.

Prior experience building, launching, and managing multi-channel marketing programs and campaigns, and with marketing automation platforms.

Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders.

Analytical and organizational skills with excellent attention to detail.

Ability to work proactively and self-start in a fast-paced, team driven environment.

Experience working in environmental or energy related field a plus.

Passion for clean energy and / or sustainability

Customer-first mindset

Salary : $50 - $70