Campaign Specialist, ABM

Job Title

Campaign Specialist, ABM

Job Description

Axis Communications is looking for an experienced campaign specialist responsible for developing and executing multi-channel marketing campaigns that drive engagement, generate leads, and achieve business objectives. This role involves strategic planning, creative development, and performance analysis to ensure the success of marketing initiatives in the region.

Candidate must be willing to work in an office environment, as this is not a remote opportunity.

Key Responsibilities:

Campaign Planning and Strategy

• Develop comprehensive campaign strategies aligned with business goals and target audience
• Strategize and execute account-based marketing (ABM) campaigns targeting greenfield and white space accounts in alignment with sales targets
• Identify opportunities for cross-selling and upselling to existing customers
• Conduct market research to identify trends, customer needs, and competitive landscape
• Define campaign objectives, key performance indicators (KPIs), and budgets
  
  

Creative Development

• Write persuasive and compelling email/ad copy that captures the attention of recipients and prompts action
• Collaborate with creative teams to develop compelling content, including advertisements, social media posts, email newsletters, and landing pages
• Ensure all campaign materials adhere to brand guidelines and messaging consistency
  
  

Execution and Management

• Oversee the day-to-day execution of campaigns across various channels (digital, print, social media, etc.)
• Coordinate with internal teams and external vendors and agencies, to ensure timely and successful campaign launches
• Monitor and optimize campaign performance in real-time to achieve desired outcomes
  
  

Analysis and Reporting

• Track and analyze campaign metrics and performance data to assess effectiveness and ROI
• Prepare regular reports and presentations for stakeholders, highlighting key insights and recommendations for improvement
• Conduct post-campaign evaluations to identify successes and areas for optimization
  
  

Collaboration and Communication

• Work closely with cross-functional teams, including marketing leadership, sales, product marketing, and segment marketing, to ensure alignment and integration of campaigns
• Maintain effective communication with stakeholders, providing updates and addressing any concerns
  
  

Industry Trends

• Stay updated on industry trends, emerging technologies, and best practices in marketing and campaign management
• Implement innovative approaches and tools to enhance campaign effectiveness
  
  

Education And Experience

• Bachelor’s degree in marketing or related field
• 3 years of B2B marketing experience
• 3 years of experience in campaign management or account-based marketing (ABM)
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.)
• Marketing Cloud Account Engagement (formerly Pardot) experience preferred
• Proven copywriting skills
• Ability to interpret data and make data-driven decisions
• Creativity and attention to detail
  
  

Reports to Manager, Field Marketing

Location Dallas

Education BS/BA Degree in Marketing or relevant discipline

Travel Requirement Expected travel time for this position is approximately 10% annually

Salary Range $90K-$100k Depending on location and experience

Type of Employment

Permanent Employment

Posting End Date

2025-05-21

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 4500 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis – Podcast