What are the responsibilities and job description for the Home Healthcare Marketer position at Axis Home Healthcare?
Job Overview
Axis Home Healthcare is seeking a creative and results-driven Marketer/ liason to join our dynamic team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, engage customers, and drive referrals to this skilled home healthcare company. This role requires a blend of analytical skills and creative thinking to effectively communicate across various channels.
Duties
- Develops quarterly business marketing plan in conjunction with quarterly competitive analysis reports. Maintains close connection to competitive market and general market conditions in to identify market opportunities on a regular basis.
- Creates and implements effective outreach program including both professional referral development and community relations efforts. Acts as lead external sales representative by scheduling and conducting outside sales appointments, cold calling, networking, and referral source event planning. Develops relationships with key community influencers.
- Achieves company sales expectations including sales quotas and conversion ratios for both personal and team performance
- Implements systems for consistent dissemination of written marketing communication including thank you notes, newsletters, promotional flyers, customized prospect letters, event invitations, brochures, etc.
- Implements strategic marketing programs including resident referral program and advertising/media campaigns in conjunction with Executive Director (ED). Monitors advertising placement and effectiveness regularly and communicates results with team
- Provides weekly mInsparketing data and monthly forecast as requested
Qualifications:
- Bachelor of Arts or Sciences degree preferred.
- Sales and/or marketing experience in healthcare industry preferred.
- Previous management of sales staff preferred.
- Database management computer skills.
Join us in making an impact through innovative marketing strategies that connect with our audience!
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
Work Location: On the road
Salary : $50,000 - $70,000
