What are the responsibilities and job description for the Director, Content Strategy & Operations Marketing & Creative Scottsdale, Arizona, United States[...] position at Axon Enterprise?
Location : Scottsdale, Arizona, United States
Join Axon and be a Force for Good. Your Impact What You’ll Do
Location : Denver / Boulder OR Scottsdale OR Seattle
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.
Reports to : VP, Marketing Operations
Direct Reports : Digital / Content Asset Management (DAM), Copywriting, and Localization Teams
- Develop and Lead Content Strategy : Design and execute pre-sales and post-sales content strategies aligned with Axon’s marketing goals, ensuring our content elevates Axon's brand and supports targeted demand generation efforts.
- Build and Manage a Centralized Content Team : Oversee the Digital Asset Management (DAM), Copywriting, and Localization teams, defining roles and workflows that allow for scalable content production and global reach.
- Drive Copywriting and Localization Excellence : Lead efforts to create impactful, brand-aligned copy across multiple formats (blogs, video, social, etc.) and channels that can be tailored for international audiences, ensuring quality and consistency across global markets.
- Foster Cross-Functional Collaboration : Partner closely with Corporate Communications, Product Marketing, Demand Generation, Digital Marketing, and Creative Production teams to align content with broader campaigns and product launches.
- Optimize Content Operations : Establish and continuously improve content processes, tools, and templates to streamline asset creation, approval, and distribution. Ensure our DAM system is effectively utilized to manage and repurpose assets.
- Implement Content Performance Metrics : Establish KPIs to evaluate content effectiveness and guide data-driven decisions. Regularly analyze content performance and optimize based on insights to maximize reach and engagement.
- Audience-Centric Focus : Deeply understand the target audience to create relevant and compelling content that resonates and builds loyalty, with the ability to adapt strategies based on customer feedback, market shifts, and engagement metrics.
- Brand & Market Positioning : Ensure all content reinforces brand positioning, differentiates Axon in the marketplace, and stays current with industry trends to inform innovative ideas that help us stay competitive.
What You Bring
90 Days at Axon
At Axon, we prioritize meaningful progress from day one. Here’s what you can expect in your first 90 days :
First 30 Days :
First 60 Days :
90 Days & Beyond :
Benefits that Benefit You
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
The Pay : Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 145,800 in the lowest geographic market and USD 233,280 in the highest geographic market. The actual base pay is dependent upon many factors, such as : level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially, and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com / careers / benefits.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity, and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
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Salary : $233,280
