What are the responsibilities and job description for the Head of Enterprise Marketing Marketing & Creative San Francisco, California, United States San [...] position at Axon Enterprise?
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
Axon is transforming safety with innovative public safety technology and tools designed for resilient, data-driven enterprises. Our mission to protect life spans industries, supporting both law enforcement and private enterprise organizations through solutions that integrate safety and operational excellence.
We are seeking a visionary and hands-on Head of Enterprise Marketing, to drive demand in our fast-growing, high-stakes market. You will lead the development and execution of strategies that elevate brand visibility, generate qualified leads, and accelerate pipeline growth in the Enterprise space. This role aligns marketing efforts with revenue goals, ensuring a unified approach across our Enterprise GTM teams.
As the Head of Enterprise Marketing, you will lead with a demand-generation focus, expanding Axon's reach through scalable, data-driven campaigns tailored for C-suite and senior leaders in the following sectors : Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers, Rail, Casinos / Event Venues / Stadiums. Reporting to the Executive Vice President of Marketing, you’ll partner closely with sales, product, and corporate teams, driving measurable impact in this high-visibility role.
What You’ll Do
Location : Denver / Boulder, CO, Scottsdale, AZ, San Francisco, CA, Seattle, WA
Reports to : Executive Vice President, Marketing
Direct Reports : 2
Lead Global Enterprise Demand Generation Strategy
- Develop and execute a comprehensive, demand generation strategy for Enterprise markets across the world, leveraging multi-channel campaigns, ABM, and content-driven engagement tactics to drive pipeline growth and conversion, with a focus on up-market accounts.
- Own the end-to-end lifecycle marketing approach, nurturing leads and driving engagement from awareness to closed deals through digital, content, and event-driven initiatives.
- Innovate with data-driven insights to continuously refine and optimize campaigns, targeting, and messaging, ensuring high-impact outreach and engagement.
- Lead the Enterprise Marketing team while fostering a culture of innovation, collaboration and excellence.
- Build scalable, repeatable demand programs that maximize Axon's visibility and credibility within the Enterprise market, reinforcing our reputation as a market leader in safety technology.
- Oversee the creation and implementation of targeted campaigns that align with revenue objectives, integrating thought leadership, product storytelling and customer success.
Collaborate with Corporate Marketing Centers of Excellence
Drive Data-Driven Decision-Making
What You Bring
90 Days at Axon
The first 90 days are a critical period for setting the foundation and momentum that will drive Axon’s demand generation success within the Enterprise market to greater heights. By establishing clear strategies, KPIs, and collaborative processes, you will be pivotal in enabling Axon to meet ambitious growth targets and expand its impact across Enterprise sectors.
The First 30 Days
The First 60 Days
90 Days & Beyond
Benefits that Benefit You
Benefits listed herein may vary depending on the nature of your employment and the location where you work
The Pay : Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 174,960 in the lowest geographic market and USD 279,936 in the highest geographic market. The actual base pay is dependent upon many factors, such as : level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com / careers / benefits.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please emailrecruitingops@axon.com . Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
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Salary : $174,960
