What are the responsibilities and job description for the Director, Enterprise Marketing position at Axon?
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
As the Director of Marketing, Enterprise, you will drive both strategy and execution to impact one of Axon’s priority markets. You will drive our messaging, positioning and go-to-market in key Enterprise verticals. You will develop and execute marketing campaigns that hit ambitious pipeline, revenue, and profitability targets. You will be a key thought partner to the VP of Enterprise Marketing and the General Manager of the Enterprise business.
In this role, you'll work closely with the sales and product teams to bring the Axon products and solutions to the Federal market.
What You’ll Do
Location: Denver/Boulder or AZ
Reports to: Vice President, Enterprise Marketing
Direct Reports: 1 Marketing Manager
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 174,960 in the lowest geographic market and USD 213,840 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
As the Director of Marketing, Enterprise, you will drive both strategy and execution to impact one of Axon’s priority markets. You will drive our messaging, positioning and go-to-market in key Enterprise verticals. You will develop and execute marketing campaigns that hit ambitious pipeline, revenue, and profitability targets. You will be a key thought partner to the VP of Enterprise Marketing and the General Manager of the Enterprise business.
In this role, you'll work closely with the sales and product teams to bring the Axon products and solutions to the Federal market.
What You’ll Do
Location: Denver/Boulder or AZ
Reports to: Vice President, Enterprise Marketing
Direct Reports: 1 Marketing Manager
- Go-to-Market Execution: Own messaging, positioning, and marketing materials across Axon’s Enterprise portfolio, ensuring alignment with sales, product, and customer success teams.
- Demand Generation: Design and implement integrated marketing campaigns to generate leads, nurture prospects, and accelerate sales cycles through digital, content, and event marketing.
- Customer Engagement: Work closely with key customers to capture the voice of the customer, manage advisory boards, and develop case studies that showcase success stories.
- Thought Leadership: Guide the creation of high-impact content, including blog posts, white papers, videos, and industry reports to establish Axon as a leader in enterprise safety solutions.
- Sales Enablement: Develop sales collateral, training materials, and tools to support the sales team in engaging enterprise buyers effectively.
- Digital Growth: Partner with the digital marketing team to optimize SEO, content marketing, and online engagement strategies to expand our reach.
- Event Strategy: Collaborate with the events team to plan and execute industry-specific events, trade shows, and roundtables that drive meaningful engagement.
- Market Intelligence: Conduct research and synthesize insights on industry trends, competitive positioning, and customer needs to inform marketing strategies.
- 7 years marketing experience
- Experience working in B2B industry that has sold to large enterprise businesses
- Experience in new market/market development roles
- Proven success in driving marketing strategies that generate pipeline and revenue.
- Strong understanding of enterprise sales cycles, buyer personas, and go-to-market strategies.
- Experience creating a wide array of content: videos, blog posts, case studies, etc.
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- And yes, we have snacks in our offices
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 174,960 in the lowest geographic market and USD 213,840 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Salary : $174,960 - $213,840
