What are the responsibilities and job description for the Product Marketing Manager, VR & Training position at Axon?
Your Impact
As Product Marketing Manager for VR & Training, you will play a critical role in defining how Axon’s Virtual Reality (VR) solutions and training programs are positioned in the market. You will lead the creation of compelling messaging and go-to-market strategies that highlight the value of these innovative solutions for public safety and security. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Axon’s VR offerings, ensuring they stand out in the industry as transformative tools for immersive and effective public safety training.
What You’ll Do
Location: Denver/Boulder OR Scottsdale OR Seattle OR San Francisco
Reports to: Michelle Cunningham, Director, Product Marketing, TASER, Training & Robotics
Direct Reports: None
- Develop Product Positioning & Messaging: Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Axon’s VR & Training solutions in the market.
- Drive Go-to-Market Strategies: Partner with Product Management, Sales, and Demand Generation teams to plan and execute product launches and campaigns.
- Sales Enablement: Develop and deliver training materials, playbooks, and tools that equip the sales team to effectively position and sell Axon’s VR solutions.
- Customer Insights: Gather and analyze market feedback to deeply understand customer needs and use cases, translating insights into impactful positioning and marketing strategies.
- Content Development: Collaborate with the Creative and Content teams to produce engaging marketing collateral, including videos, brochures, and case studies.
- Market and Competitive Analysis: Monitor market trends and competitive activity to inform product strategy and positioning.
- Performance Measurement: Track and report on the effectiveness of product marketing efforts, using data to optimize strategies.
- Collaboration: Work closely with cross-functional teams, including Product, Demand Generation, Digital Marketing, and Creative, to ensure alignment and consistency in messaging and execution.
What You Bring
- 5 years of experience in product marketing or related roles, preferably in SaaS, immersive technology, or training-focused industries.
- Strong written and verbal communication skills, with the ability to craft compelling narratives and deliver engaging presentations.
- Experience working on go-to-market strategies for technical or complex products.
- Familiarity with immersive technologies (e.g., VR/AR) or training solutions is a plus.
- Proven ability to collaborate cross-functionally and drive alignment across teams.
- Analytical mindset with experience measuring and optimizing marketing effectiveness using data-driven insights.
- Alignment with Axon’s values:
- Aim Far: You think big and challenge yourself to push boundaries.
- Win Right: You prioritize integrity and doing the right thing.
- Own It: You take responsibility and drive impactful results.
- Join Forces: You believe in the power of teamwork.
- Be Obsessed: You strive for excellence in everything you do.
- Expect Candor: You value open and honest communication.
90 Days at Axon
At Axon, we prioritize meaningful progress from day one. Here’s what you can expect in your first 90 days:
First 30 Days:
- Understand the Products: Deep dive into Axon’s VR & Training solutions, customer use cases, and market positioning.
- Build Relationships: Connect with key stakeholders across Product, Sales, and Marketing teams to align on goals and priorities.
First 60 Days:
- Strategic Alignment: Contribute to the 2025 and beyond product marketing strategy for VR Training.
- Quick Wins: Identify and implement opportunities to improve existing sales enablement materials or messaging. Establish a scalable process for proactive customer communications, like newsletters to share updates.
90 Days & Beyond:
- Execute Strategies: Launch and support marketing initiatives to drive product adoption and customer engagement.
- Measure Success: Define KPIs and track the effectiveness of marketing efforts, using insights to optimize strategies..
Benefits that Benefit You
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 126,603 in the lowest geographic market and USD 154,737 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits.
