Demo

VP, Business Intelligence and Data Analytics

AXS
Los Angeles, CA Full Time
POSTED ON 3/31/2025
AVAILABLE BEFORE 5/30/2025

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we've consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We're passionate about improving the fan experience and providing game-changing solutions for our clients, and we're always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.

The Role

The Vice President of Data, Business Intelligence, and Analytics will lead our BI and analytics initiatives, driving actionable insights that fuel product innovation, enhance customer experiences, and optimize business performance. Reporting to the Chief Product Officer, this role oversee a team focused on business intelligence, web analytics, data feeds, and advanced analytics, partnering closely with data engineering and other teams to harness the full power of AXS's data. This role is critical to our mission of delivering personalized, data-driven solutions in a fast-paced ticketing and e-commerce environment.

What Will You Do?

  • Strategic Leadership: Develop and execute data integration and analytics strategies that align with AXS's product vision and business objectives, positioning data as a key driver of growth and innovation. Partner with executive leadership to translate business goals into actionable data initiatives, ensuring insights drive strategic decisions.
  • Team Management: Lead, mentor, and inspire a high-performing team of BI analysts, web analytics specialists, and advanced analytics experts, fostering a culture of curiosity, collaboration, and measurable impact. Establish best practices in BI methodologies, data visualization, and analytics frameworks to drive continuous improvement and innovation.
  • Business Intelligence: Oversee the development of scalable and intuitive dashboards, reports, and self-service BI tools (e.g., Tableau, Looker, Power BI) to empower product, marketing, sales, and operations teams with real-time insights. Ensure analytics infrastructure supports ad-hoc analysis, standardized reporting, and deep-dive investigations to uncover business opportunities.
  • Product Analytics: Drive the measurement and optimization of customer journeys across AXS.com, native apps, and SDKs, leveraging tools like Google Analytics and Adobe Analytics to improve conversion rates, engagement, and retention.Partner with UX, product management, and marketing teams to analyze customer behavior and optimize digital experiences.
  • Data Feeds: Manage the development and delivery of high-quality batch and real-time data feeds to internal stakeholders and external partners, ensuring accuracy, timeliness, and usability. Oversee BI infrastructure, data warehousing, and ETL processes, working closely with data engineering to optimize data pipelines and ensure seamless integration across systems.
  • Advanced Analytics: Lead the application of predictive modeling, machine learning, and customer segmentation to enhance personalization, refine pricing strategies, and forecast demand. Collaborate with data scientists and data engineers to ensure data is structured, accessible, and leveraged to drive business outcomes.
  • Advanced Analytics: Lead the application of predictive modeling, machine learning, and customer segmentation to enhance personalization, refine pricing strategies, and forecast demand. Partner with data scientists and data engineering to ensure data is available and leveraged to drive outcomes
  • Global Data Standardization & Governance: Lead the integration and unification of global data sets, standardizing data structures and ensuring consistency across international markets to drive strategic decision-making. Develop and implement scalable data governance frameworks to harmonize disparate data sources, enhancing analytical capabilities and operational efficiency. Ensure compliance with security and privacy regulations (e.g., GDPR, CCPA, HIPAA, SOC 2) while maintaining customer trust and data integrity.
  • Cross-Functional Impact: Work with marketing to decode customer behavior and channel attribution, with finance to sharpen revenue insights, with operations to streamline event execution, and with sales to optimize pricing and on-sale strategies—all through data-driven approaches. Partner with technology teams to enhance data accessibility, improve reporting automation, and scale analytics solutions across the organization.
  • Data Governance: Collaborate with data engineering and data science to ensure data quality, consistency, and accessibility. Oversee and ensure compliance of data with security and privacy standards, in accordance with industry regulations (e.g., GDPR, CCPA, HIPAA, SOC 2) and Company policies, maintaining customer trust. Develop and implement scalable data governance frameworks to harmonize disparate data sources, enhancing analytical capabilities and operational efficiency.
  • Performance Metrics: Define, monitor, and refine KPIs that tie analytics efforts to business outcomes, such as ticket sales growth, customer satisfaction, and operational efficiency. Present insights, findings, and strategic recommendations to executive leadership, ensuring data-driven decision-making at the highest levels.

What Will You Bring?

  • BA/BS Degree (4-year) (Advanced Degree Preferred) Bachelor's degree in Data Science, Statistics, Computer Science, Business, or a related field; advanced degree (MBA, MS, PhD) preferred but not required.
  • 6-8 years 7 years in data and analytics leadership, with at least 5 years in a senior role (e.g., VP, Director) overseeing BI, web analytics, and advanced analytics teams. Background in e-commerce, ticketing, or consumer tech is a strong plus. Experience working within a global company.
  • Leadership Skills: Proven track record of building and motivating high-performing teams while aligning them with business goals.
  • Business Acumen: Deep understanding of how analytics drives product decisions, customer experience, and revenue in a fast-paced, consumer-facing environment.
  • Analytical Mindset: Exceptional ability to distill complex data into clear, actionable insights for executive and cross-functional audiences.
  • Communication: Strong interpersonal skills to bridge technical analytics with business needs, collaborating effectively with C-suite leaders and diverse teams.
  • Technical Expertise: Proficiency with BI tools (e.g., Tableau, Looker, Power BI), web analytics platforms (e.g., Google Analytics, Adobe Analytics), and advanced analytics techniques. Experience with SQL is essential; familiarity with Python or R is a bonus.

Pay Scale: $210,795.00 - $284,858.00


What's in it for You?

  • Play a key role in delivering personalized, data-driven solutions in a fast-paced ticketing and e-commerce environment.
  • Extraordinary People – we're not kidding!
  • Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
  • Opportunities for learning and leveling up through training and education reimbursement.

More about AXS


AXS, a subsidiary of AEG, sells millions of tickets each year for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Clients include First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and B.League (Japan).

Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide. In each location you'll find a team of dedicated, diverse employees (we've dubbed ourselves "Fanatix") who create groundbreaking products and services in a fun, fast-paced environment.

To learn more about our culture and values, visit: https://solutions.axs.com/careers/


More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300 venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

We are dedicated to a diverse, inclusive and authentic workplace, so if you're excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

We're an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status.


AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

Salary : $210,795 - $284,858

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