What are the responsibilities and job description for the B2B Website Performance Optimization Specialist position at Axway Software SA?
Overview
In 2024, we are pursuing our ambitions to continue to enable organizations' digital transformation. We are looking for our new B2B Website Performance Optimization Specialist to join Axway's family. Are you ready? Join us now!!
Together, we can. Together, we will. Axway is an enterprise integration company that's been around for over 20 years to digitally transform businesses of all sizes with more than 11,000 customers in 100 countries. Axway revitalizes IT infrastructures to enable brilliant digital customer experiences to unlock new business innovation and capabilities. Axway puts companies on a secure, future-proof path for growth.
With Axway, you'll go far because we're better together. You'll exchange ideas with a culturally rich global community of over 1,550 members who connect remotely or show up onsite in every time zone. And you'll have the support and camaraderie of your Axway leadership and colleagues to remind you that you're not alone on your journey and have taken one more step forward every day. Together, we can accomplish anything. Learn more: www.axway.com.
As a B2B Website Performance Optimization Specialist, you’ll be responsible for enhancing our website’s user experience, conversion rates, and overall performance. Your expertise in analytics, tracking tools, and data-driven decision-making will drive improvements across the customer journey.
Responsibilities
- Analyze website(s) performance metrics, engaged sessions, key events, conversions, journey mapping, etc.
- Websites include Axway corporate, blog, resource center, investors, etc.
- Collaborate with cross-functional teams to identify areas for improvement and recommend data-backed solutions.
- Optimize websites content, navigation, and calls-to-action to enhance user engagement and conversions.
- Manage and optimize marketing/sales live chat feature
- Implement A/B tests and multivariate tests to validate performance enhancements.
- Monitor and report on key performance indicators (KPIs) related to websites speed, usability, and conversion funnels.
- Work closely with developers to address technical issues affecting performance.
- Communicate performance insights and recommendations to large teams and stakeholders.
- Conduct thorough research on lead sources and conversion details to identify patterns and trends. Analyze which types of deals (e.g., product categories, service offerings) are most likely to convert based on visitor behavior, demographics, and other relevant data. Use these insights to guide our focus and prioritize efforts toward high-potential leads.
Qualifications
- 3-5 years of experience in website optimization, preferably in a B2B context.
- Proficiency in Google Analytics, GA4, and other tracking tools.
- Understanding of web platforms with some experience editing website pages and content. (Drupal experience a plus)
- Strong analytical skills to interpret data and make informed recommendations.
- Familiarity with user experience (UX) principles and best practices.
- Ability to collaborate effectively with marketing, design, and development teams.
- Excellent communication skills for reporting and presenting findings.
- Detail-oriented mindset with a focus on continuous improvement.
Summary: Join our team as a B2B Website Performance Optimization Specialist and contribute to creating a seamless user experience that drives conversions and business growth.
Career Development and Benefits:
Employee career development is one of Axway’s major company values; and we are deeply committed to helping them leverage the promotion and job mobility opportunities that are right for them.
This is what our candidates can expect from us if they choose to join our team:
- A personal development plan and training plan (technical, product & functional) in order to insure your integration and your performance
- Competitive remuneration package and real benefits (gym access, Bookster, Safari, Amazon – E-library, Udemy platform, private medical insurance with dental included, team-buildings, Fun Day, Christmas Party etc.)
- Potential for growth in an international company
- Friendly working environment with experienced professionals
- Flexible working hours when need and remote work policy (60% remote work starting 2022)
- Extra paid vacation days – 25 days/year
- Open games area – table tennis, sports and more!
In addition, Axway’s global presence creates opportunities for geographical mobility both within Axway subsidiaries.
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