What are the responsibilities and job description for the Marketing Coordinator position at Ayraa?
Founding / GTM Marketer
Location : SF Bay / Hybrid (Must be able to commute once a week to San Jose-CA)
Compensation : $60K - $120K / 0.25% - 1%
Company Overview
Ayraa Inc. is on a mission to democratize enterprise search & knowledge discovery. Ayraa raised over $5M of seed capital and is backed by a strong investor network committed to building a powerful player in the enterprise search space. The founders are serial entrepreneurs who recently scaled & exited an AI startup. Ayraa has created a unique combination of a personal search engine for employees to increase their productivity & a knowledge management platform for the company's leadership team to eliminate information silos & overload.
Ayraa has spent over three years building a robust platform based on extensive market research and feedback. We have hit product market fit & early revenue, and looking to pour fuel over the fire now. With this role, we are investing in an entrepreneurial, founding marketing professional who can swiftly move with the company to build on this momentum.
About the role
This role is for a marketing & buzz-gen enthusiast to join our small ~5-person founding team in the US in the San Jose area. We have a team of ~10 engineers in Pune, India, who have built multiple products cohesively centered around knowledge management & enterprise search. This role is a unique opportunity to join the stage zero of an SF Bay rocketship poised for take-off - as the second US marketing hire reporting to our head of growth / sales.
Why the "founding / GTM" title? You will work closely with the co-founder / head of design, the co-founder / CEO, and the head of growth. As the #2 marketer in the US (SF bay), we are specifically modeling this role for someone choosing to work in a fast-paced, scrappy startup - with fluid processes, unpredictable work hours, & bleeding-edge raw tech, and for someone who enjoys the thrill of taking risks in the pursuit of the promised land. We are an early-revenue, seed-stage company, and the title, compensation & equity is our way of signaling alignment.
Who are we looking for?
Ayraa has been operating in relatively product-heavy operations with minimal marketing for over two years. We have a steady stream of self-serve signups. What we want from this role is someone who can help us shout from the rooftops via a multi-channel buzz-gen and lead-gen blitz that cuts through the AI noise on the market.
We also aim to balance our self-serve signups with sales-facing demo requests. The ideal candidate should be equally comfortable handling marketing and doubling up as a sales rep / SDR to generate and process inbound leads. We are still in the founder-led sales stage, so you will be accompanied closely by the co-founder / CEO on all sales calls.
Key Responsibilities
- Develop and implement end-to-end marketing plans to drive brand awareness and customer acquisition, emphasizing balancing sales demo requests with self-serve free-trial signups.
- Multi-channel sustained blitz by creating, managing, and optimizing content across various platforms. Email campaigns, social media posts, podcasts, reviews & influencer marketing, engaging on various threads on LinkedIn, Reddit & Twitter, producing audio / video / image content for the web, blogs & newsletters, performance marketing, etc, to create a top-of-mind brand presence for Ayraa.
- Design and execute innovative / unconventional marketing campaigns to engage audiences.
- Develop and maintain a strong brand voice across all marketing materials.
- Double up as a Sales SDR to help with lead generation and sales inbound processing, working hand-in-hand with the co-founder / CEO on developing GTM sales motion.
Qualifications
Preferred Experience
If you are a creative and results-driven marketing professional looking to make a foundational impact at an exciting startup, apply now to join the Ayraa team!
Salary : $60,000 - $120,000
