Loyalty and Onboard Marketing Lead

Job Type

Full-time

Description

We are seeking a Loyalty & Onboard Marketing Lead to take ownership of loyalty engagement, pre-cruise communications, and onboard future cruise sales marketing. This role will lead strategic initiatives, drive program enhancements, and collaborate cross-functionally to strengthen guest engagement, retention, and repeat bookings. The ideal candidate will be a proactive leader with a strong marketing background and a passion for creating exceptional guest experiences.

Requirements

• Loyalty Program Leadership: Lead the strategic development and execution of loyalty marketing campaigns that drive member engagement, retention, and program growth. Own the implementation of member benefits, special events, and loyalty-driven initiatives.
• Pre-Cruise Marketing Strategy: Develop and oversee pre-cruise communication strategies that educate, excite, and inspire guests before their voyage. Ensure messaging is aligned with guest expectations and business objectives.
• Onboard Marketing & Future Cruise Sales Support: Serve as the primary marketing lead for onboard future cruise sales, working closely with shipboard teams to plan, create and optimize marketing collateral, promotional initiatives, and guest communication strategies that drive rebookings.
• Campaign Ownership & Execution: Manage the end-to-end development and deployment of marketing campaigns across multiple channels, ensuring alignment with brand positioning, business goals, and performance KPIs.
• Cross-Functional Leadership: Act as the marketing liaison between internal teams, including Revenue, Sales, Onboard Operations, Contact Center, and Guest Relations, to develop and execute high-impact marketing efforts for high-value specialty voyages, such as the CEO Loyalty Cruise, World Cruise, and Grand Voyages.
• Data-Driven Performance Optimization: Oversee reporting and analytics for loyalty and onboard marketing initiatives, analyzing key performance indicators and making data-driven recommendations to enhance campaign effectiveness.
• Continuous Improvement & Innovation: Identify opportunities to enhance marketing touchpoints and loyalty program offerings through guest feedback, competitive insights, and emerging industry trends.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5 years of experience in marketing, loyalty programs, or customer engagement, preferably within the travel or hospitality industry.
• Proven ability to lead marketing initiatives, manage cross-functional projects, establish processes independently and drive measurable business results.
• Strong project management skills with the ability to prioritize and execute multiple initiatives in a fast-paced environment.
• Excellent written and verbal communication skills, with experience developing high-impact marketing materials.
• Familiarity with CRM platforms and marketing automation tools is a plus.
  
  

Why Azamara?

• Leadership Opportunity: Play a pivotal role in shaping the loyalty and onboard marketing strategy for a boutique cruise line.
• Impactful Work: Directly contribute to guest engagement, retention, and future bookings.
• Creative & Dynamic Environment: Work in an innovative setting where your ideas drive real results.
• Competitive Compensation & Perks: Enjoy a strong benefits package, including travel perks.
• Hybrid Work Model: Enjoy the flexibility of a hybrid work environment.
  
  

If you’re passionate about travel, loyalty marketing, and leading strategic

marketing initiatives that create unforgettable guest experiences, we’d love to hear from you. Apply now to become a key player in the Azamara team.