What are the responsibilities and job description for the Manager, National Accounts position at Azamara Cruises?
Description
Azamara is seeking an innovative, passionate, detail oriented, and organized National Account Manager to help evolve and propel our team during a time of exciting growth. The National Account Manager (NAM) is responsible for relationship development, revenue generation, and strategic initiatives for an assigned portfolio of national travel organizations.
Proactively develops strategies, marketing programs, and data analysis to ensure each account meets and /or exceeds corporate growth targets. Independently maintains relationships with key customers, primarily Vice Presidents, Directors, and Managers of each national travel organization as well as internal customers in Revenue, Marketing, Sales, Trade Support & Service, and Operations. Oversees and/or performs the following essential tasks through subordinates or matrixed resources.
About Azamara
Azamara is a global premium cruise line that inspires curious and passionate travelers to spend more time exploring the world with us on our immersive cruises. We offer our guests a world class experience onboard and while visiting destinations around the world.
Why You Should Work For Azamara
Azamara is seeking an innovative, passionate, detail oriented, and organized National Account Manager to help evolve and propel our team during a time of exciting growth. The National Account Manager (NAM) is responsible for relationship development, revenue generation, and strategic initiatives for an assigned portfolio of national travel organizations.
Proactively develops strategies, marketing programs, and data analysis to ensure each account meets and /or exceeds corporate growth targets. Independently maintains relationships with key customers, primarily Vice Presidents, Directors, and Managers of each national travel organization as well as internal customers in Revenue, Marketing, Sales, Trade Support & Service, and Operations. Oversees and/or performs the following essential tasks through subordinates or matrixed resources.
About Azamara
Azamara is a global premium cruise line that inspires curious and passionate travelers to spend more time exploring the world with us on our immersive cruises. We offer our guests a world class experience onboard and while visiting destinations around the world.
Why You Should Work For Azamara
- Be part of a growing and transformative company
- Work with a multicultural, global team of inspired professionals who believe in:
- CURIOSITY that makes us more open-minded, empathetic, better problem solvers, and more self-aware.
- SUSTAINABILITY that supports a world where blue meets green.
- INTEGRITY drives us to do the right thing even when no one is watching.
- ACCOUNTABILITY that supports empowerment and ownership for results.
- PASSION – it’s part of our DNA!
- Engaging, and friendly; a natural relationship builder and organizer.
- You have a good grasp of time management.
- You love what Azamara is about and feel energized talking about our organization and what it has to offer.
- You’re the one knocking on your supervisor’s (virtual) door rather than waiting for help.
- You are a good communicator and a great listener.
- You have a knack for coming up with creative solutions to challenging problems.
- You thrive in a flexible work environment and value the support and companionship that comes from being part of a high-performing team.
- Responsible for revenue generation for assigned national travel organizations (accounts) for the purpose of meeting/exceeding corporate growth goals. Specific emphasis should be on building incremental revenue.
- Development and implementation of strategic plans for each assigned account, including long-term and tactical initiatives that support corporate objectives.
- Manages, in conjunction with the Account Executive Business Development, National Accounts, and the Account, the development and execution of a yearly Marketing plan that guides all essential activities throughout the calendar year.
- Leads the yearly contract negotiation process for each national travel organization in assigned portfolio, with emphasis on defining growth targets, remuneration for goal attainment and ensuring all components are in line with corporate objectives and targets.
- Responsible for the ongoing financial reporting of account targets, and any applicable data analysis that will help drive incremental revenue growth.
- Builds and maintains strong relationships with all levels of key personnel for accounts in assigned portfolio.
- Develop programs, in conjunction with consortia partners, for execution at the field sales level to aid in accounting penetration and growth attainment. Utilize feedback from consortia and field sales to enhance future programs.
- Develop and execute, in conjunction with Account Executives and Sales Training Personnel, training programs that broaden the knowledge and skills of national travel organizations front-line agents and key personnel.
- Responsible for travelling 30-50% of the time to attend conferences, trade shows and to conduct sales calls. Seasonally could be more travel than stated.
- Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.
- Management and coordination of day-to-day operations of the Hosted Program in partnership with Account executive and contact center, including the quarterly budget.
- Plan, prepare and attend National account conferences, including events, meetings, workshops, trade shows and more.
- Work internally and collaborate with Revenue and Marketing on exclusive offers and campaigns.
- Oversees creation and management of trade compensation and Cooperative Marketing budgets and plans for assigned portfolio of accounts.
- Consults with Azamara Revenue, and our data analysis team to ensure accurate monthly and quarterly forecasts, reporting and payments.
- Works closely with our legal team on contract terns.
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with little to no guidance. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Education: Bachelor’s Degree and/or 5 years’ experience in Sales and/or Marketing.
- Location: Position is both virtual and in office. Preferred position based in South Florida but can be based in any US City and requires 30-50% travel to the assigned portfolio accounts.
- Strong leadership skills and proven experience in leading and developing accounts.
- Solid written and verbal communication skills are a must. Clear and precise communication at all levels of the organization is essential.
- Excellent interpersonal skills, strength in communicating in a multicultural environment with all levels of employees and management.
- Excellent organizational and presentation skills.
- Ability to multi-task and be flexible in a fast-paced environment.
- Detail oriented with excellent analytical and financial skills.
- Takes on a creative approach to business and events.
- Ability to define opportunities, collect and analyze data, establish facts, and draw valid conclusions to help the business move forward.
- Software: Proficiency in MS Word, Excel, and PowerPoint.
- Internal Candidates: Familiarity with Power BI, HubSpot.
- Ability to read, analyze and interpret common financial reports and legal documents.
- Ability to clearly and effectively present information to top management, public groups, and/or accounts.