What are the responsibilities and job description for the Search Engine Marketing Assistant Manager position at AZEK Building Products LLC?
Position Summary
We are seeking a dynamic Search Engine Marketing Assistant Manager to join our innovative marketing team. This key role involves directly managing and optimizing paid search media campaigns across Google and Bing channels. The ideal candidate will have a strategic mindset with hands-on experience in driving performance through data-driven insights and creative solutions, while also being well-versed in SEO best practices. This role will contribute significantly to executing a cohesive digital strategy that aligns with our growth objectives.
Key Responsibilities:
- Develop, implement, and manage paid search campaigns on Google, including YouTube and other Google Ads products, to achieve business goals.
- Collaborate with cross-functional teams to align paid search strategies with overall marketing objectives.
- Continuously optimize campaign performance through rigorous data analysis, A/B testing, and trend monitoring.
- Employ SEO best practices to enhance campaign reach and effectiveness.
- Manage all paid search copywriting, ad copy testing, and landing page testing.
- Own paid search reporting and analysis, turning data into insights to drive actions that improve the SEM program.
- Manage budgets effectively to maximize ROI while adhering to financial plans.
- Generate insightful reports on campaign performance and provide strategic recommendations.
- Owns the Google Ads pixel and conversion event library, managing communications with the web team to make sure our ad accounts are aligned to website updates and tracking remains in working order.
- Stay updated with industry trends and advancements to keep AZEK at the forefront of digital innovation.
Required Competencies:
- Extensive experience, at least 3-4 years with hands on keyboards managing paid search media campaigns on Google.
- Strong understanding of SEO principles and their application in enhancing paid media performance.
- Proficiency in data analytics tools such as Google Analytics and
- Proven track record of developing strategies that drive measurable results.
- Excellent communication and collaboration skills to work effectively within a team.
- Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
Join us at The AZEK Company and be a part of a team that values innovation, sustainability, and continuous improvement. Your expertise will help shape the future of building materials and contribute to our mission of improving lives and businesses.