What are the responsibilities and job description for the Digital Marketing Manager position at Azeus Systems?
About the job Digital Marketing Manager Azeus Systems Limited is looking for a Digital Marketing Manager for its multi-awarded and leading software solution.Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises and government agencies. In a short period of five years, Convene has expanded its client base exponentially with a global footprint in over 100 countries.Visit azeusconvene.com for more information.Responsibilities : Build and lead the digital marketing team.Develop and execute the overall inbound marketing strategy for the company, with a strong focus on global SEO and search rankingsPlan, design, and implement digital advertising and social media campaigns to enhance brand visibility and lead generationMonitor, analyze, and report on website performance and marketing metrics to drive data-driven decision-makingSuccessfully move website search rankings to #1 and #2 globally, particularly in the US and other key regions (UK / EU, Asia, Middle East, Africa, Australia)Manage and oversee different digital marketing channels, ensuring consistent performance across global marketsCover all inbound channels, including SEO (website and content) and SEM (paid media, online marketplaces, and social media)Identify trends and insights to optimize spend and performance based on dataInstrument conversion points and optimize user funnels for maximum lead generationIntroduce innovative and effective digital growth strategiesCollaborate with internal teams to create high-converting landing pages and enhance user experienceWork closely with sales teams to align marketing efforts with sales goals, particularly for the US marketOversee company social media accounts, ensuring alignment with brand strategyDesign, build, and manage online content to strengthen the companys digital presenceBenchmark competitors and continuously refine digital marketing strategiesQualifications : 10 years of experience in digital marketing or a related role, with most of the experience focused on the US market and other key focus markets of ConveneDemonstrated success in improving website search rankings to #1 and #2 globallyExperience managing global websites with successful rankings in the US, UK / EU, Asia, Middle East, Africa, and AustraliaStrong background in brand strategy, with the network and expertise to position the organization in a new GRC space beyond board portalsHands-on experience with Google Analytics, SEO tools, and other digital marketing platformsProven ability to develop and execute impactful digital marketing campaigns for B2B SaaS productsPreferably experienced in the board portal market or other IT software industriesAbility to interpret web metrics and digital analytics and translate them into actionable marketing strategiesExcellent written, oral, and visual communication skillsStrong project-management, time-management, and multitasking abilitiesDetail-oriented with a data-driven approach to decision-making
