What are the responsibilities and job description for the Corporate Director of Sales position at Azul Hospitality Group Corporate Office?
POSITION PURPOSE
The Corporate Director of Sales provides strategic sales support and direction for all aspects of sales operations for a portion of the Azul Hospitality, LLC's portfolio of managed hotels. Responsibilities for this position include both proactive and reactive direct sales efforts, business plan development, strategic planning, creation and implementation of sales and marketing plans, SMART Plans, account development and maintenance, and leading the team to success.
ESSENTIAL RESPONSIBILITIES
- Proactively and reactively sell the hotel to various customers to meet and exceed monthly budgets, production goals, and future year crossover goals.
- Direct and supervise the efforts of all sales and administrative staff at all assigned hotels, ensuring that sales booking and revenue goals are achieved or exceeded.
- Lead the effort in identifying and soliciting new business for all assigned hotels.
- Assist hotels with the tools to become knowledgeable of all current accounts, significant accounts and targeted accounts for all hotels.
- Oversee the annual RFP process to ensure the properties are presenting compelling business cases and completing RFP submissions on a timely basis.
- Train team members on how to identify, solicit and secure new business in assigned segments, such as key accounts, crew, business travel, group, and citywide convention, etc.
- Review monthly sales call reports and provide constructive feedback to each Sales Manager. Ensure all existing accounts are actively maintained and that all existing and new accounts are fully qualified by each Sales Manager.
- Conduct monthly reviews of all sales results, updating objectives and action plans for each Sales Manager.
- Accompany Sales Managers on sales calls when on scheduled property visits.
- Be actively involved in community activities and networking opportunities.
- Develop productive working relationships with all team members. Act as a role model and provide guidance on AZUL company culture, including company vision, mission and values.
- Continually evaluate the marketplace, competition, and where each hotel stands in relation to our customers needs.
- Assist in the development of an annual Budget and Sales & Marketing plan for each hotel.
- Remain aware of all competitive efforts and changes in the marketplace.
- Assist with developing marketing and advertising programs to enhance all revenue sources for the hotel(s). Evaluate ROI for all advertising efforts and recommend changes, as needed.
- Identify feeder city data and develop ways to generate additional business from feeder markets. Be knowledgeable about all franchise marketing efforts and co-op opportunities available to each hotel.
- Set attainable goals and sales action plans and review results monthly, providing feedback to Sales Managers and Corporate Leaders.
- Conduct annual file audits to ensure that all files are maintained and complete with trace dates and qualification forms.
- Schedule and conduct Quarterly on-site sales meetings and record notes and follow up items within shared documents medium.
- Recruit, staff, and train all new hire and existing Sales & Catering positions;
- Ensure all members of the sales team have detailed job descriptions and work with the General Manager to complete performance reviews annually.
- Manage disciplinary matters pertaining to sales personnel with appropriate involvement from the General Manager and Human Resources.
WORK REMOTE OPTIONS
PHYSICAL DEMANDS
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
EDUCATION
High school or equivalent education required. Bachelors Degree and / or equivalent level of education preferred.
EXPERIENCE
Minimum of 5 years experience as a Director of Sales in hospitality, preferably for a variety of select and full-service properties or multi-property. Marriott and Hilton experience preferred.
LICENSES OR CERTIFICATIONS
Ability to provide and maintain a valid drivers license as the position may require the operation of motorized and electric vehicles.
GROOMING
All Staff Members must maintain a neat, clean and well-groomed appearance per Azul Hospitality, LLC's standards. Refer to the property specific required grooming and uniform standards policy.
ATTENDANCE
Regular attendance in conformance with the standards, which may be established by Azul Hospitality, LLC's from time to time, is essential to the successful performance of this position. Staff with irregular attendance / tardiness will be subject to disciplinary action, up to and including termination of employment. Upon employment, all staff is required to fully comply with Azul Hospitality, LLC's rules and regulations for the safe and effective operation of the hotels facilities. Staff members who violate hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment. Due to the cyclical nature of the hospitality industry, staff members may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.
ACKNOWLEDGEMENT
I have carefully read and understand the contents of this job description. I understand the responsibilities, requirements and duties expected of me. I understand that this is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, Azul Hospitality, LLC reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed as directed by Azul Hospitality, LLC. I understand that I may be required to work overtime, different shifts or hours outside the normally defined workday or workweek.
I also understand that this job description does not constitute a contract of employment nor alter my status as an at-will staff member. I have the right to terminate my employment at any time, with or without cause and with or without advance notice, and Azul Hospitality, LLC has a similar right. Nothing in this job description will limit the right to terminate at-will employment.
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