Regional Marketing Manager ("Gerente Regional de Mercadotecnia")

POSITION PURPOSE

The Regional Marketing Manager (RMM) role plans, directs, and executes all marketing initiatives for the hotel(s) and on-site bars and restaurants within their assigned portfolio along with ad hoc assignments based on company need. The RMM is responsible for the development, management, execution, and measurement of marketing / branding strategies, including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video / Photography Assets, etc. that maximizes exposure and builds community relationships to achieve revenue goals, increase guest room, food & beverage, and outlet revenues, and achieve market share targets within established marketing expense budget. The RMM also manages and coordinates the placement, design, and execution of marketing initiatives on property in conjunction with on property sales and operations team members.

Essential Responsibilities

• Leads all marketing and communications, both internal and external, and ensures compliance with AZUL and brand standards. Establishes brand identity for outlets and ensures all marketing and communication are consistent with the brand identity.
• Establishes all content marketing strategies using social media, blogs, UGC content, and influencer partnerships. Directs and / or executes the developed strategy to expand engagement, increase awareness, and support achievement of topline revenue goals.
• Manages public relations with the local community and media. Works with tourism partners and attractions to develop new experiences on and off property.
• Liaison between Sales, Rooms, F&B, and other departments, vendors, and corporate support to develop and produce marketing materials.
• Executes all marketing, trade shows, company events, promotional collateral, and event planning initiatives.
• Composes press releases, featured articles, and copywriting for PR initiatives.
• Manages communications with marketing partners and corporate personnel.
• Serves as property’s webmaster, liaison between corporate digital content team for website updates and quarterly audits.
• Manages, optimizes, and adjusts budgets for all campaigns (e.g. Google AdWords, Facebook Ads, Retargeting).
• Facilitates tracking and reporting of all marketing initiatives.
• Oversees, facilitates, and manages all interaction on social media websites and campaigns and reports on / provides insights for competitor social media activity to influence best practices.
• Manages marketing digital / print collateral for the property.
• Responsible for maintaining photography, film, and image bank.
• Champions CRM and online reputation management.
• Creates partnerships with Social Media Influencers and manages all resulting coverage and assets for future use.
• Manages and optimizes marketing vendor relationships i.e. search engine optimization, digital marketers, public relations, etc.
• Monitors media for coverage of hotel and hotel outlets and responds appropriately.
• Utilizes AZUL file sharing and communication tools such as Egnyte and Jostle to effectively manage and share marketing assets across the organization.

Supportive Functions

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel :

PHYSICAL DEMANDS

Environmental conditions are inside, a job is considered “inside” if staff spends approximately 90 percent or more of the time inside. Temperature is moderate and controlled by office environmental systems.

Specific Job Knowledge, Skills And Abilities

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities :

CONFIDENTIALITY AND DATA PROTECTION

Confidential and proprietary information is secret, valuable, expensive and / or easily replicated. Common examples of confidential information are :

Employees may have various levels of authorized access to confidential information.

EDUCATION

High school or equivalent education required. Bachelor’s degree or four years’ experience in Hospitality Marketing or equivalent field preferred.

Experience

Minimum of two years’ experience as a marketing manager, coordinator, or similar.

Hotel Marketing Experience Strongly Preferred.

LICENSES OR CERTIFICATIONS

Ability to provide and maintain a valid driver’s license as the position may require the operation of motorized and electric vehicles.

GROOMING

All Staff Members must maintain a neat, clean and well-groomed appearance per company standards. Refer to the property specific required grooming and uniform standards policy.

ATTENDANCE

Regular attendance in conformance with the standards, which may be established by Azul Hospitality, from time to time, is essential to the successful performance of this position. Staff with irregular attendance / tardiness will be subject to disciplinary action, up to and including termination of employment. Upon employment, all staff is required to fully comply with Azul Hospitality rules and regulations for the safe and effective operation of the hotel’s facilities. Staff members who violate hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment. Due to the cyclical nature of the hospitality industry, staff members may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required. This job description is not an exclusive or exhaustive list of all job functions that a staff member in this position may be asked to perform from time to time.#J-18808-Ljbffr