What are the responsibilities and job description for the Email Marketing Analyst position at B&H Photo Recruiting Department?
The Email Marketing Analyst is responsible for the communication and monitoring of business and technical requests pertaining to Email Marketing projects, initiatives, and general needs. He/She is also responsible for audience segmentation and creation, and conducts/supports data analysis to identify issues and opportunities for improvement. He/She is the point person for Email Marketing Technical and data related initiatives and requests.
Audience Segmentation:
Audience Segmentation and creation for Emails in Emarsys
Uploading data CSV’s to Relational DB Servers
Audit/maintain automation campaigns regularly to ensure design, SL, content is up to date
Monitor daily deliverability stats
Technical Managment:
Troubleshoot technical areas pertaining to ESP (and other email related environments)
Gather requirements, write up and submit technical and project related requests, monitor and follow up on status
Communicate with IS Liaison (and other business units) to clarify, approve, and drive research/solutions
Testing and Analysis:
Run Email Performance and Analytics Reports
Monitor feed and send volume (daily/weekly/monthly numbers) to proactively identify anomalies
Version and Subject Line AB Testing (Test setup/reporting)
Audit/maintain automation campaigns regularly to ensure design, SL, content is up to date
Required Skills:
Excell (Intermediary)
Understanding of Data Organization
Good understanding of B&H products and general knowledge about their applications to the end-user
Basic knowledge of Html
Capacity and enthusiasm for technical learning
Good verbal and written communication skills
Ability to Multitask
Bonus Skills:
Creative Media Experience (Photography, Video, Pro Audio, etc)
SQL/MYSQL/Oracle
Pandas/Python
Advanced Html
Marketing/Digital Marketing best practices
Understanding of design principles
Adobe Photoshop / CS
Salary : $109,400 - $136,750
