What are the responsibilities and job description for the Head of Creative position at Babbel?
As we continue to make language learning more effective and delightful, we're hiring a Head of Creative to join our NYC office and lead our Performance Marketing and Brand creative across all channels. Come join our team!
About the Role:
In this pivotal role as Head of Creative, you will drive innovative concept development, compelling storytelling and design excellence, ensuring our acquisition marketing efforts are driving an impactful ROI while also ensuring our brand stands out in the competitive language learning landscape. Reporting into our Global Director of Brand & Creative, you will collaborate closely with cross-functional teams, including Marketing, Product, and Leadership across NY and Berlin. You will oversee the strategic direction and tactical execution of Growth, CRM, and Brand campaigns while leading and nurturing a talented in-house team of writers, designers, and videographers.
This position is located in NYC and requires a minimum of 3 days/week in office.
You will:
About the Role:
In this pivotal role as Head of Creative, you will drive innovative concept development, compelling storytelling and design excellence, ensuring our acquisition marketing efforts are driving an impactful ROI while also ensuring our brand stands out in the competitive language learning landscape. Reporting into our Global Director of Brand & Creative, you will collaborate closely with cross-functional teams, including Marketing, Product, and Leadership across NY and Berlin. You will oversee the strategic direction and tactical execution of Growth, CRM, and Brand campaigns while leading and nurturing a talented in-house team of writers, designers, and videographers.
This position is located in NYC and requires a minimum of 3 days/week in office.
You will:
- Lead full cycle development of innovative and on-brand creative assets for performance marketing campaigns across digital, offline, lifecycle marketing, retention marketing and brand campaigns
- Translate the Babbel product into compelling, human-centric storytelling campaigns that attract and retain learners
- Lead the creative teams, working with leaders of content, video, and design to develop and execute cross-functional campaign concepts through to completion
- Develop themes, messaging-direction and write copy
- Oversee sourcing and creation of original creative content across ecommerce platforms, social media, CRM, promotions and campaigns
- Ensure brand and creative consistency across product and marketing assets
- Proven experience (minimum 8 years) managing and mentoring a creative team of 8 creatives
- A Performance-driven mindset with an extensive track-record of executing high performing direct-response and brand-building campaigns; a strong portfolio of brand, digital, and marketing campaigns
- Able to translate big ideas into engaging, simple language and proficient in selling those ideas to stakeholders at all levels
- Ability to balance creative excellence with strategic business goals
- Data-informed approach that builds campaigns based on performance metrics
- A diverse personal network of freelance creatives
- AI Savvy: Experience leveraging AI tools to boost creativity and productivity in your work
- Working knowledge of graphic editor and prototyping tools (i.e. Figma, photoshop, illustrator, after effects, etc)
- Working at an international start-up with a strong sense of mission
- Bonus eligible and generous 401K matching
- Responsibility from day one; you can make an impact!
- Strong skill and career development, frequently working closely with the VP, CEO and other managers
- 20 PTO days every year with additional tenure-based days after 2 years
- In New York City, the reasonable annualized full-time salary range for this role is $160,000-$188,000. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.
Salary : $160,000 - $188,000
