Social Media Content & Strategy Manager

Babcox Media Inc. (www.babcox.com), an Akron, Ohio-based B2B print, digital and video media company with concentration in the automotive aftermarket, powersports, performance, collision, commercial fleet, transmission, engine building and tire industries, is seeking a full time Social Media Content & Strategy Manager.

Babcox Media owns and operates more than a dozen market-leading media brands including but not limited to Tire Review, BodyShop Business, Shop Owner, Fleet Equipment, and Motorcycle & Powersports news.

The Social Media Content & Strategy Manager is responsible for establishing, maintaining, and growing the company’s social influence across various social media sites (Facebook, X, Instagram, YouTube, LinkedIn, etc.) This position requires a thorough understanding of how to use social media to develop, engage and inform audiences. This position is responsible for guiding the company’s strategy, working with various stakeholders throughout the company to implement best practices and monitor their use.

The ideal candidate will have experience in storytelling, and will possess an entrepreneurial mindset with the experience and ability to execute social strategy. They must be able to manage a social presence across more than a dozen of the company’s individual brands. More than 50 total social accounts will fall under the purview of this individual.

Developing, implementing, and monitoring paid campaigns is a key component of this role. The candidate must have experience with paid campaigns on Meta, X, and YouTube, and must be able to recommend the right network for each paid campaign.

Responsibilities:

• Work with a team to develop social media strategy for key platforms, aligning with overall marketing and business goals;
• Conduct regular social audits of all the company’s brands, with multiple social accounts for each brand;
• Work with the company’s social media management software, as well as within the individual social platforms as necessary;
• Develop a social posting schedule with appropriate guidelines for team members;
• Improve brand profiles using SEO, keywords, boosted posts and other tactics;
• Collaborate with colleagues to create audience-first digital recourses (eBooks, guides, etc.) to grow email subscriptions;
• Conduct audience recruitment and retention content marketing campaigns;
• Monitoring, data analysis and reporting of campaigns;
• Write, schedule, and optimize content;
• Manage influencer marketing campaigns;
• Develop the strategy for corporate content marketing;
• Manage and execute campaigns for clients.
• Consult on digital communications in client meetings;
• Develop digital marketing solutions in alignment with sponsor objectives while maintaining authentic brand voice;
• Work directly with the company’s CEO to manage his or her social media footprint within the industry.

In addition, this individual will:

• Curate, create, and manage the production of social media content including images, video, and messaging;
• Establish and maintain corporate social media policy;
• Work with the content team to project manage content development, distribution, and promotion;
• Establish and maintain social benchmarks for each brand;
• Develop social media campaigns that support marketing initiatives;
• Maintain a brand voice and consistent look and feel for each brand across social platforms;
• Brainstorm, curate, write and post blog content when needed;
• Collaborate with team members to develop content that is well suited for social media;
• Regular & consistent attendance within the workplace is required. Face-to-face interaction and coordination of work with other employees is a major component of this job. Remote candidates will not be considered.
• Other duties as assigned by manager.

Job Qualifications:

• 5 years of experience building and executing social media strategies for leading brands.
• Bachelor’s degree in marketing, communications, public relations, or related field.
• Deep understanding and passion for social media platforms, including Facebook, X, Instagram, YouTube, and LinkedIn. The most qualified candidates may also have experience with Pinterest, Snapchat, TikTok, or other platforms.
• Experience working with social media management software (Sprout Social, Hootsuite, Buffer, or similar)
• Experience managing paid campaigns on Meta, X, and YouTube
• Demonstrated track record of developing engaging and innovative social media strategies and growing engaged audiences on organic social channels.
• Proven ability to analyze and synthesize social analytics with a strong understanding of listening platforms. Experience understanding data and insights to drive learnings.
• Successful creative writing, editing, and messaging experience.
• Highly motived, innovative and creative thinker who is in the know of social media trends and pop culture.
• Collaborative, but able to work independently in a fast-paced environment.
• Experience running several campaigns at once, able to adapt and prioritize.
• Ability to apply critical thought processes to problem solving.
• Ability to seamlessly transition between strategic planning and hands-on execution — you enjoy thinking at a high level while also diving into the details to get the job done.

The most qualified candidates may also have experience:

• Managing social media accounts for many brands at the same time, either in an agency environment or in a company with multiple brands;
• Working directly with senior management to handle their social presences, ghost-writing their posts and curating content;
• Training teams of content creators on social best practices;
• Using proven AI tools to streamline posting and content creation.